How should our country's luxury electric dealers transform?

　Guide: one side is the hot consumer market, while the side is dismal operation, China's luxury electric business how to transform?

It is reported that more and more people are beginning to try to buy luxury goods online. Small to cosmetics, large to expensive bags and even cars. Yet while the world is bullish on China's luxury-goods market, many of China's luxury-goods websites have announced closures or lost performance. One side is the hot consumer market, while the other side is dismal operation, China's luxury electricity dealers how to transform?

It's not uncommon for luxury electric dealers to fail

Not long ago, it was hailed as one of the fastest-growing luxury-goods dealers to invest tens of millions in the world. According to the reporter understands, August 2011 officially on-line Prestige NET locates in the luxury website, after obtained the race rich tens of millions of dollars investment, on-line four month time completes some similar websites one year sales. But in less than 3 years, it quietly declares its demise. In addition to the Prestige net, this year several other luxury website performance is not good. Tan Ren, director of the Network Marketing center of China Electronic Commerce Association, believes that the failure of the luxury electricity dealers is a normal thing in the development of the electric business.

Tan Ren: The future of the line will be luxury goods such a large platform, but this platform must eventually be in dozens of of the fittest, only one or two can survive. It is a normal thing in the development of the electric business that many of the luxury goods dealers fail.

Lack of supply is a fatal problem

Data show that last year, China's luxury goods market saw a marked decline in growth of only 2%. For luxury goods, the fatal problem of restricting development is insufficient supply. A luxury website owner in an interview with reporters also admitted that the status quo is indeed so.

Website owner: Now most of the electrical business, may be their goods are relatively small models, their supply chain system can not be a good solution, more likely to be some outlets of the tail goods.

Where is the road?

In addition to the lack of new products in the quarter, a large number of overseas purchasing, micro-credit and other social platforms also began to dabble in luxury goods trading, which also brought a big impact on luxury goods. So in the context of the still vigorous demand, the future of luxury goods dealers where the road? Tan Ren, director of the Network Marketing center of China Electronic Commerce Association, believes that the channel should be expanded to accelerate the transformation. For example, the luxury goods electric dealer only product will transform the special sale website, already listed in the United States. Catwalk network is transformed fashion department stores, get the authority of Ferragamo. V Avenue is also being operated through a buyout of the authorised trader.

Tan Ren: The future of the electric business, first of all to change the model, it's the model we call "online marketing, offline transactions." Luxury on the online platform must have their own characteristics, the so-called characteristics, the early stage is from the category cut.

In addition, some experts said that the luxury electric dealers to achieve online extension of the line to provide value-added services to enhance consumer experience, such as the sale of luxury goods after maintenance will have a great impact on sales, which may be the domestic luxury electric power business alternative survival.