How the site operator can analyze the visitors ' experience from the data

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Improve the experience of site visitors to improve visitor satisfaction, simple words we may need to do a lot of things, many site operators in the promotion of the experience of the visitors have their own views, some people said to do a good job in the site interface UI optimization, some people say is to organize more online activities to attract more visitors and so on, These optimizations can improve visitor satisfaction on a general level, but as operators, we need to see problems from the data to improve our visitors ' experience.

First, we need to have a targeted analysis of our visitors to optimize the page. Visitors on our site every click, reply, comment, or even every slide of the mouse, can be a good response to the visitor at that time on our site psychological situation, is like, disgust or confused we can all through these data analysis. For example, we use IP address positioning, know where the visitors are in the provinces to visit our site, different areas of the content of visitors to see if there is any difference between the time period of the visit, these data are some important data, and even can help us to promote online under the more rational formulation in which city , which time period to do promotion or activity planning. Through this comprehensive data analysis, we can be more pragmatic understanding of our site to attract visitors, so as to help us improve the site's visitor experience in a timely manner.

On the other hand, we need to focus on active visitor and loss visitor analysis. We can often see a lot of sites play such advertising slogan: XXX site registered users have exceeded * * *. In fact, these data do not have such high practical significance in the operation of the website. Just imagine, if a lot of registered users are registered to get the information they want at that time, and there is no actual stay, what is the significance of this data? Therefore, for a site, the real key indicators of the data is active number of visitors rather than total number of visitors, so only these visitors are creating value. Therefore, the goal of improving visitors ' experience can be said to be to explore new visitors and keep old visitors. All, we briefly record the visitor's last login time when analyzing the visitor data, and then distinguish whether the visitor is active or lost.

In addition, we need to analyze the data to grasp the psychology of visitors. Which data indicators can best reflect the psychology of site visitors? What are the content that visitors want? To address this issue, first of all, we can continue to focus on the site's hourly flow trends, and then in the course of the operation for the peak period of access to recommend targeted articles and comments to guide visitors. Then, analysis of the home page bounce rate and other indicators, evaluation of the home page visitor browsing effect. For example, after a phase of data monitoring, we found that more than 85% visitors to the depth of access are less than 3 pages, in the visitors most concerned about the three content, only a handful of users from the home page, this will be able to explain the content of the recent editorial release or recommend the home page with the current focus of attention of visitors deviation, or home navigation guidelines on the existence of a certain problem.

Finally, the PV/UV data ratio analysis. In the operation of the site if we found that the ratio is small, and the UV changes are not large, then this means that your site visitors to the number of visits to the page is decreasing, in this case, the site's content or structure needs to be adjusted. The site structure described here, a good structure to help visitors more quickly find what they want, but also to help more in-depth access to our site. For example, we can analyze the home page as the proportion of the site entrance, analysis of the home page to other sections or channels of traffic. This way we can tell if our site structure is in question.

Improve the experience of visitors to the site, so as to enhance the satisfaction of visitors, as operators we need a lot of effort, but we need to avoid in improving the visitor experience we need to analyze the site's data to achieve targeted optimization, avoid blindly follow suit. For this, the site's data analysis of each operator can not be ignored a course. I hope this article is helpful to everyone.

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