How to achieve an old-brand website

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Old, between the lines of the history of the breath, with deep traditional culture and cultural heritage. And walk in the street, the same category of merchants, more will involuntarily choose "old" famous shop. According to relevant data shows that China has a total of "Chinese old" more than 2000, distributed throughout the country, but now can be normal business only 30%, it seems that the old has been senile. How a website, a business, a person has a cycle, time, it is difficult to have enterprises in the market after the elimination of prosperity still, enduring.

Take the recent network on the fire of Fengjie, Sharp elder brother, who will say that their attention will always maintain a high level, a long time, fresh feeling does not exist, even now the program, TV dramas and so on, will slowly fade out of sight of people. And with the network level of maturing, more and more enterprises and individuals in the Internet test water, especially the online speed of personal website. However, in China's current nearly 3 million of the Web site, there are 80% of the domain name in the idle state, and the rest of the site can be familiar to all of the more few, can do Baidu, Sina, Sohu, NetEase, Alibaba, Taobao, Chinese manufacturing network and so on the brand is even more difficult, And how many of these sites can experience the baptism of history, precipitation and the numerous challenges of the crisis, in decades, after a century can still stand up? Other more sites are like a flash in the pan, and how many can be deposited after the precipitation to stay?

Website to become "old" will need to pay attention to "user experience", everything revolves around the user, how to attract users, and make it a loyal user, retain users become the key to the site.

1, the innovation of the website and the freshness of the information

Innovation is the survival and development of the blood, the same site will only increase the intensity of competition, as the current group buy network war, in the traditional brands such as "18 sons" from different angles, access to more than 60 patents, enrich and enrich the brand culture, the formation of core competitiveness. Therefore, the need for Web site technology, products, services and other aspects of continuous innovation to form their own website characteristics and core competition differences, can enrich and enrich the brand. No fixed web site can attract customers and retain customers, the site needs to keep pace with the times, while the constant changes in the user, so that the site's information needs to maintain the value of information and freshness, to meet the user's curiosity.

2, site positioning and grade

Those snake balm has been difficult to survive, because there are Baidu, Sina, Sohu, Tencent and so on giants exist, so want to survive must be from the details of the gap between the constant innovation and development, to avoid the direct competition with the Giants. Then the location of the site is particularly important, such as what is the field, what type of Web sites need to do a good job in advance investigation and clear positioning. And those who constantly change the site type and location of the site not only consumes human and financial resources, more importantly, the user experience instability is the site's fatal injury. Need to do "old" site needs to have a history of precipitation down the brand culture implication, so need to highlight the brand site.

3, the promotion of brand value

Because the threshold is relatively low, so many "cottage" will be seen after the emergence of positive, homogeneous competition in the case, it is necessary to carry out a new brand publicity and dissemination, to maintain consumer attention. In addition to the need to do a good job of continuous brand strength also need to grasp properly, can not let "cottage" to take advantage of damage to their own brands, while the brand value needs to constantly improve, and constantly enrich and enrich, extend the connotation of the brand.

Article source: 0 Internet brand planning http://www.shlingji.com