How to call the future electric business? Whoever holds the advanced cost structure wins.

Buy and sell Bao CEO Zhang current electric Business industry's smoke is still far from pacified, the next multifaceted era of electrical business is about to begin. The advanced cost structure model of the new Generation Electric Company is a subversive change of "play", which becomes the key of winning. article/Entrepreneurial State columnist, the founder of the sale of Zhang with the successful listing of Jingdong, as well as the next Alibaba sequential landing in the U.S. stock market huge financing, many media have exclaimed that the electric business duopoly "competition" era, as if the Chinese electric business pattern has been set. On the contrary, I think the current Chinese electricity industry's smoke is far from pacified. For the electric quotient model of low buy and high selling, the cost structure of the electric company is the key to determine its fittest. At present, the cost structure of the electric business company has already had the subversive change. A decade ago China's warehouse distribution system was so bad that some electric dealers had to spend hundreds of millions of of dollars to build their own distribution network. But 10 years later, today's electricity dealers no longer need to spend such expensive costs, the increasingly developed social distribution system for everyone to lower the threshold. The use of the Open warehouse distribution system, we can skip the self-construction link, the management of warehousing, logistics and distribution. This is undoubtedly on the electrical business cost structure of the big thin body, easy to some companies painstakingly cost advantage bubble. The same concern is that the current information environment is also quietly changing. Former electric dealers rely on traditional marketing, by smashing money to buy traffic, advertising to attract consumers. But in the new media environment, the flat socialization marketing gradually becomes the most effective user attraction method. Here, the opportunities for traditional and new generation of electricity dealers are equal-no need to spend a big battle on marketing, who has access to the latest media, who can hold the key to obtain traffic at low cost. All this is a foreshadowing of the future changes in the electricity quotient. This time does not need to be too long, in the future years, a group of advanced cost structure mode of "in the United States" type of electric companies will rise. Compared with the traditional electric power, the new generation of electric companies in the cost structure of more advanced science, this structural advantage of the new generation of electric dealers from the "play" on the commanding heights. Such companies can give full play to the role of social productivity, with the help of social marketing to obtain traffic, the use of socialized logistics distribution to distribute goods; At the same time they have their own unique positioning, relying on their own positioning, these companies will create their own platform stickiness, tightly glued to consumers. They understand the product, marketing, sales, have a very strong barrier protection. Because this barrier comes from the company's own products, from the loyalty of senior users stickiness, but also from the advanced cost advantages. The size of such enterprises will not be too large, they will be from the professional team of more than 10 people, to hundreds of people, and then run into a revenue of tens of millions of, billions of scale enterprises. This kind of enterprise will realize the cost scale to minimize the efficient management, constructs the electricity merchant most advanced cost structure pattern. For the traditional electric business, this model of advanced cost structure is completely a "play" in the sense of subversive changes, almost directly hit the point of death, and this is not a trend, isThe reality that is happening. That's what millet does now. It first resets its own cost structure model, from the sales model, logistics support, social media operations and other dimensions of the industry has never seen a new structure. While traditional electric dealers are still discussing the rising flow costs of Taobao, millet through including micro-bo, micro-letter, Millet Forum, Baidu bar, etc., such as the new media marketing matrix, almost no money to buy traffic, Rice Noodle Festival attracted 15 million people active users. Like mastering advanced productivity, who mastered the advanced cost structure model, who can remain invincible. Buy and sell treasure has seen the optimization of the cost structure of the "play" for the importance of the electric business enterprise, is actively adjusting themselves and try. In the future, the sale of treasure will be the product category, service model for the corresponding improvement, more lightweight, discrete and vertical, and users to establish a pure direct vertical relationship. Trading Treasure will strive to establish their own unique brand, through Word-of-mouth communication to cultivate users goodwill, to carry out a new type of electronic business operation. For the electric business entrepreneurs, is facing unprecedented good situation, as long as the "decisive key", there will be a number of electric companies in the future rise, leading the future electric business pattern. Therefore, I personally think that the future of China's electricity business will be decided by the next generation of electric operators, rather than the previous generation of electric power to decide.