How to carry out holiday marketing by traveling electric business

As the level of consumption increases, more and more consumers have begun to pay attention to the tourism consumption for holidays, compared to the traditional travel agencies, self-driving tour has become a trend, which has promoted the development of some travel agents, more and more tourism dealers began to make full use of Internet network platform for the provision of tourism resources, Include: Attractions Raiders, hotel check-in, traffic routes, and so on, more and more travel dealers in the day-to-day marketing, to seize the holiday marketing "node", "Leveraging force" for the tourism market opened a new space for development.

Tourism electric Business "money path" broad

With the increasing heat of market consumption, the development of tourism electric business has also become an important field for many investors to invest, and after the travel power business giant Ctrip announced the largest online tourism business PRICELINE5 billion dollars in financing, where also actively began to prepare financing, and according to 58 Media Advertising Alliance data show, 2010 China Tourism E-commerce (online tourism trade based on the Internet platform) market size reached 200 billion yuan, accounting for the overall share of tourism income of nearly 15%, these are undoubtedly the development of tourism electric business opportunities, and, tourism has become a popular way of leisure, More and more people are eager to drive and poor tour, this is undoubtedly for the development of the tourism industry icing on the cake, therefore, with the investment in the industry and the expansion of market size, tourism will be the consumer agglomeration, "money" broad industry.

Yohui Holiday, Borrow force

In recent years, our country's holiday reform tide unceasingly promotes, the small long vacation, the vacation and the annual leave system unceasingly implements, more and more people begin to use the holiday to travel out, recently along with the Mid-Autumn festival short vacation and 11 long vacation arrival, more and more traveling electricity merchant began to seize this opportunity to carry on "the price According to the holiday people's desire to travel constantly use the holiday "power" gathered place "playing force", vigorously develop their own, therefore, not only the retail electric Shangcheng to rely on the holiday for the main node marketing, more and more tourism dealers began to use the power of holiday economy, better to activate their resources, Through the holiday market to achieve new development and leapfrogging.

Integrate resources, activate users

The increase in the number of holidays and the growth of the tourist population inevitably means the diversity of tourist destinations, therefore, the travel power provider to increase the provision of tourism resources is the key, tourism is a seasonal and holiday industry, through the improvement of technology to the mobile Internet, through mobile applications to continuously meet the needs of short-distance and long-distance visitors, while For the reliability of online resources and the integration of resources to have an accurate grasp, to provide tourists with the most convenient travel strategy and accommodation hotel is the most critical, through the integration of online resources, activating offline users, a larger area of the holiday marketing process, increasing the use of mobile client population, increase traffic aggregation, Continue to provide impetus for the follow-up development.

Tourism can be said to be a festive and industrial industry, domestic tourism e-commerce in the local area shows the signs of monopolistic competition, but, industry development as a whole is towards the industrial chain development, the sharing of resources has become an important way for the development of tourism, therefore, the holiday to do a good job of online resources will be the core issue of development, Through this "force-playing force", the traveling power provider can truly realize the victory of "node" marketing.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!