How to effectively get the seed users

1. Seed Users

Most of the answers have mentioned that looking for celebrity large snowball, snowball theory is like Maslow as the theoretical basis for the mouth. But the snowball and the sheet are not the!!! you want to roll.

Celebrity resources are less useful in terms of the experience of individuals running emerging communities. Unless you are a large, or celebrities are very willing to use, or will appear:

A. The use of celebrity is not strong, the release content and other platforms repeat, not to attract their fans to their own products, or even bother to come in person to publish, authorize you SQL Dafa; If you just expect them to yell a voice on Twitter, isn't that advertising?

B. Celebrities also have the use of expectations, come here to find the heat than micro-bo/micro-letter and other large-scale social products, high visibility, long time to avoid burnout;

C. The person who can pull the celebrity and the product need not exactly match, but still have to pay corresponding promotion resources, have this energy is inferior to serve good community core user.

By contrast, the product direction is closely related to the talent than empty well-known celebrities more important, such as the relevant forum moderators, administrators, QQ group of owners, stick bar Lord, within a small circle has a certain influence and strength of people. They are easier to access, have use needs, meet product positioning, contribute to quality content, in the new product acquisition of intrinsic motivation (sense of achievement) will in turn motivate them to continue to create content, Amway around friends ...

Everyone knows the snowball principle of the growth of community users, but the initial user operation is really not so easy. To first determine the target population of the seed users, a cheeky Amway or sermon pulled over, knelt to serve them, build a general product atmosphere and the quality of the initial content, forming a snowball's solid core.

2. Channel

There are many app promotion channels, there is no trench can not be charged according to the amount of display, there are numerous Android application distribution platform for free starting resources, but also friends to help micro-signal push, and of course, the industry's conscience of the App Store small series recommended.

Channel promotion is a red fruit to change the amount of money, if the charm of their products have confidence, single user registration costs within the scope of the expected, channel is an immediate promotional tool. Of course, unless it is to hit the money impulse cheat wind, otherwise do not recommend according to show the channel, do not recommend passive download channel (download send collection cent treasure that kind).

If you can be the App store new products recommended a week, the Android distribution platform (360, millet, pea pods) free starting one week, 10w installation KPI is easy to complete (hello!) ）。

3. SNS Communication

This is a "will want to take, must first" process, for the lack of content products may be particularly painful, hiring an intern for a long time silently work, also can not pull the target users, could not help but start to doubt the meaning of doing such things.

But for a product that needs to be clear and can be mined from its own content, this is a free, long-term self-communication channels, as long as the SNS account operation of the basic principles, there are high-quality content, and the same type of large exchange to push, you can get a good reputation and lovely New (Xiao) (xian) households (ROU).

Active installation of the app for users is a slightly higher cost behavior, the use of micro-bo, micro-letter, everyone, watercress and other SNS channels, the product brand and content pushed to the eyes of users, but also in reducing this cost. Who rules that must download your app is your fan.

4. Time

Ideally, a benign operation of the Community products, access to the first batch of seed users, products and do good enough, users can rely on word-of-mouth dissemination of spontaneous growth, supplemented by channel promotion, activities and other means of operation stimulation, the expected data slowly waiting for it is not difficult to achieve.

Product cultivation takes time, patience, and love.

Of course, the above is just the amount of installation. From user installation, to open, registration, retention, into a loyal user, each process will have a certain percentage of impairment, the proportion of product nature and its own charm and different. How to drag the guests who pass your hotel door to spend, and then convert to repeat customers, depends on product improvement and operation.