How to enhance the core index of search engine marketing: Key words conversion rate

In the market economy, ROI is the most concerned index of all the business owners, of course, in the field of Internet marketing, advertisers are most concerned about the output ratio of advertising investment. In the limited network advertising budget premise, according to the effect of billing http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing, has always been the focus of attention." In China, Baidu keyword price increase actually than Google exit, to the bidding advertisers, more influential. When the price of the key words in the situation, how to enhance the search engine marketing core indicators: keyword conversion rate, become a highly valuable professional problem. Whether it is PPC or SEO, keyword conversion rate, are representing the effectiveness of key words, the input-output ratio of keywords. First, using a combination of several variables to decompose the conversion rate of keywords, c to indicate the competitive situation competition, such as the number of participating in the bidding, search the results of the Web page, these are competitive situation; A to show concern attention, such as the number of keywords per day by netizens, b to show the purchase Buy, such as Internet users to purchase a product or service, search keyword preferences. The conversion rate of a keyword can be defined as: a*b/c to an IT training company to launch keyword ads as an example: when considering the competitive situation, as far as possible to choose a small competition, less search results, such as the keywords Microsoft Engineer Training, may be less competitive, but should not choose education and training such a broad term In considering the degree of attention, of course, the choice of Internet users daily search volume than the larger vocabulary, such as it training, than the long tail, keyword efficiency is much higher. When considering buying preferences, choose the key words that netizens buy motives, such as it training schools, more effectively than it training books. In general, the promotion of keyword conversion rate strategy is to choose a relatively small competition, a relatively high degree of concern, the purchase tendency of the key words. Through scientific, keyword analysis, will help enterprises to achieve the goal of maximizing investment returns. Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (http://www.rulin.net) Senior marketing consultant MSN ywxchina@hotmail.com (Welcome reprint, please indicate the source)