How to establish the network quickly in the market promotion treasure

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PS: This series of articles is called the market promotion treasure, is purely to do the title party to do the habit, no other meaning. I am not a master, new Ding One, please do not misunderstand. In addition, after the last article was released, many friends gave the affirmation and the support, in this thanked. Especially mouchangqing and Jia Sijun classmate, and I share a lot of experience and views, once again expressed thanks. The words are turning, then the article continues.

Iv. Establishment of MSN Group

Ask you a few questions, and when you join a new group, who is the first to focus on? Who are the five most impressive people in your group? If you want to get help from a group of friends, who is the first to think of? I think most people will go back to the above three questions and refer to the group of owners. It can be seen that building a group is definitely a great way to expand your contacts and enhance your personal influence. That is not a random build a group has effect, the answer is no. For example, the author added hundreds of groups, but the real active group, also about 10, thus proving that the building Group and Maintenance group, there is a certain skill.

1, as far as possible to build senior group

Try to build more groups, build more than 200 people, 500 people of the senior group. Now the advantages of QQ members are reflected, a member can be built 4 groups, the group of members can reach 200 people, high level members can also build 500 of the super group.

2, group name should be targeted

Group name to have characteristics, to let people see what is done, what can be obtained here, it is best to include an iconic vocabulary. For example: Kun BD Experience Exchange Group, Kun well-known media editing group, Kun Market Promotion Exchange Group. Here the iconic vocabulary is the author's name, not only embodies the characteristics of the group name, but also disguised to deepen the impression of the author of the group, so that the formation of a word-of-mouth effect, at the same time group name is also very clear description of the group positioning and function.

If you have a lot of groups, it's best to use a uniform name and then number it. For example: Kun Market Promotion 1 Group, Kun Market promotion 2 groups. The advantage of doing so is that multiple groups can be combined to fight and magnify influence.

Finally, special emphasis on the group name must be added to the QQ group listed in the list of special symbols, why see: "Market Promotion book: How to quickly establish contacts (on)"

3. The proportion of men and women should be appropriate

"Men and women collocation, work not tired", this is how many old-timers through the practice of a constant truth, so we can easily do not try to change it. Build group is the same truth, a whole is old man's group, certainly not long. So it is important to properly control the proportion of men and women, especially the number of lesbians in active members, these are the necessary conditions for successful groups!

PS: Remember the first few days seems to be Chang Qing brother, built an IT male crowd, the result in a few days went bankrupt: (

4, to build a good management team

As a group of you, but also to work, make money, eat, right? So it's impossible to be in the group 24 hours a day, who's going to take care of it? A good manager team is critical at this point. Of course, it can not be said that the administrator will be able to wash their heads, the group should play a leading role

, I still have to rush ahead.

5. Keep the group active

Pay attention to the active characters in the mining group; For a long time diving not bubbling, t he did not discuss, as a group of the Lord, have the time to talk more on the group, found what good dongdong, the first time and everyone to share it; When the group is too quiet, there is nothing to find; the group is active and inactive, largely depending on the group master.

6. Ensure new blood supply

The blood here refers to group members, a group if a long time no new entrants, it is easy to create boredom, so more publicity group, to ensure that the group often have new members to join, so that everyone can have a fresh feeling, can also receive some new ideas, new information and new resources.

7. Do good deeds and do practical things

As a group of the Lord, must have a universal heart, from the heart of all the group as good friends. Who has difficulty, or need help, must do their best to give assistance and support. This group of members can have a sense of belonging, will like this group.

8, more organized offline activities

Offline activity is definitely the best way to enhance group cohesion, so if conditions permit, organize offline activities regularly, and see the next one.

V. Organizing offline activities

From the beginning of this article, the difficulty began to increase, but there is no difficulty to the point, first from the organizational activities began to say. The article said, take part in offline activities is a good way to expand the network, but compared with the organization activities, the effect is far worse. For example, you organize a small party of 30 people, these 30 people will certainly remember you, and impressive. But you participate in 10 parties, may not be able to achieve this effect, but the time spent, energy, but is multiplied. So how do you organize a successful event?

1. How to determine the theme of the activity

Personally think that the theme of the activity is not necessary to engage so serious, not to a group of people around a long bar, on a professional issue to discuss, like a meeting. Under normal circumstances, to kill, K song, dinner, outdoor and other entertainment-oriented activities are good, to do not waste the weekend entertainment time, and then established a network. And in the entertainment, it is easier to narrow the distance between people. Here are the characteristics of various topics:

Homicide: This game is very popular in white-collar, I believe many people have played. From the author's practice, the biggest feature of this game is the ability to quickly narrow the distance between people. The first time to meet friends, play together for an afternoon, basically very familiar.

K Song: If you have never met, try not to choose K song, because the scene is very noisy, not suitable for communication, and let the singing is not very good friends onstage, will make him very embarrassed. The personal feeling of the main K-song activities suitable for more familiar friends, or a group of wheat PA to carry out.

Dinner: This more general, familiar with unfamiliar are suitable, pay attention to choose a good location, control the cost is OK.

Outdoors: such as mountain climbing, basketball, etc., suitable for friends of similar interests. Be sure to be safe.

Pure Academic Exchange: It is very good to engage the party with pure communication, but note that such a party should have several experienced, famous and influential core characters, or it is difficult to get up.

2. How to choose the place of activity

The location of the event is also important, especially in big cities such as Beijing. Place as far as possible in the center from everyone's residence; the environment is convenient, the scene environment is good, not too noisy, the site size should be moderate, such as 20 people's Party, must not choose the size of 30 people, it will appear very deserted. It doesn't matter where the place is a little bit, so it seems popular.

3. How to ensure the number of participants

The most headache of organizing activities is to control the number of people, too much trouble, less trouble. Here are some tips to share: In a promotional campaign, describe the subject of the activity, the crowd, the specific time, place, and cost; it is best to explain the number of people who have participated in the activities, the ratio of men to women, the information of individuals and companies; let the interested friends leave contact, with friends to participate in order to clear the number, and set up Activities the day before, as far as possible to confirm whether to participate, while reminding the details of the time, place and bus routes; the morning of the event, remind everyone in advance of the time, place and bus route.

There is a rule that 60%-70% of the attendance rate is the normal proportion; if it reaches 80%, it is a very high attendance rate; If you have done the above, you can even guarantee the attendance rate of around 70%.

4. How to heighten the atmosphere of the scene

The atmosphere of the scene is the key to the success or failure of the activity, otherwise not only can not achieve the effect, but also easy to scold. Say a few things to note: try to invite lively and cheerful people to participate, these people will help you to enliven the atmosphere, introduce everyone to know each other, especially the first time to participate in the activities of friends, focus on the production of the topic, let everyone participate, as the organizer, as far as possible with everyone to communicate once, have the demand must meet; for the proportion of new and old members The best control is in 1:1.

5. Learn to work with people

A person's power is limited, so learn to cooperate with people to do activities.

6, timely follow-up work

After the event, in time for everyone to send activity Address book, so that everyone has harvested. In the event of new friends, to timely add to the group, or establish other contacts.

7. Organize large gatherings properly

As mentioned earlier, participation in 10 activities may not necessarily be an occasion for organizing an event, and the organization of 10 small and medium sized activities does not necessarily offset the organization of a large event. So there are conditions under which multiple organizations are large.

At the end of 2007, I organized a large event with a friend of nearly 200 people, the effect and harvest is surprisingly good. The author's many good friends, are through that activity to know.

8, not good at organizing activities how to do

People are not born to be good at organizing activities, can start from small, from the acquaintance of friends to start, others organize activities, also can assist the Organization, the effect is good:

Write today so much, in Beijing area and like to participate in activities of friends, welcome to add the author group, group number below. I'll see you in the next chapter!

Author information: kun, net name pot. Do a station for many years, has served as a fan website editor, editor-in-chief, is now working in the computer world's Friends Answer Network (www.pcw.com.cn), responsible for the market and BD work, welcome new and old friends to exchange, cooperation. New Media Exchange 4 Group: 49474853, Welcome to join.

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