How to find the target market that can be positioned and marketed by electric business owners

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With the continuous development of the Internet, the development of the network is also changing, many people began to sell products through the network, some people in Taobao open shop, some people settled Jingdong mall, and some people build their own website. In short, the explosion of the Internet can be seen in a variety of forms of selling products, so for this piece is also very important to people. Of course, it is not so easy to do electricity on the network, you have to find a niche market, then the niche market can not be found immediately after the entry, you have to investigate whether this is a niche, marketing target market. In other words, you can use the Internet in some way to effectively transfer marketing information to the targeted niche market.

I contacted the electrical business website has been operating for a long time, for this piece is also very understanding, why write this topic today? It's also because there are a lot of first-time people in the market who have only found niche markets when they do this, but they don't think it's a target market that can be positioned and marketed. May have some of the electric business novice did not find such a target market, eventually led to the electric business platform can not be operated, and some of the electrical business owners have taken into account this piece, so that the electric business platform very well run down. Then, do the owners of electrical business how to find a target market can be targeted marketing? The author suggested that the webmaster can consider these three aspects: the target market is not online, the target market can be centrally positioned, whether the target market is really your potential customers. To make it clearer, let's read some of the following.

The target market is online?

First, your target market is online. If you are going to develop the electricity quotient this piece, you must first inspect your target market is not on-line, the target market's crowd has the internet and so on, these all must examine beforehand. The inevitable target market positioning in the accuracy of your products in need, if these people do not surf the internet, there is no way to sell their products through the Internet marketing methods. Therefore, before you do the electrical business must determine whether the target market is online.

For example: I intend to open a website to sell local products, this product is a rural specialty, a lot of people in the region to buy, so I intend to put this product on the Internet so that more people to buy. At this point, I want to check whether my target market is online, if the target market is online and there are a lot of users, then I decided to go online. Conversely, if my target market is not online, then I will choose another path.

Second, the target market can be centrally positioned

Then, whether or not your goal can be centrally positioned on the web. To see if people in the target market are gathering together on the Internet, if there is a place to gather together, you can give full play to online marketing in this place to communicate marketing information directly or indirectly. If the target market crowd does not have the obvious gathering place on the net, then you also can not be able to convey the information effectively, although said is not unable to convey the message, but the efficiency is not very high, therefore the efficiency determines this kind of place which gathers the target crowd to have the real meaning target market.

In addition, the target market you find is often clustered in some forums, social sites, blogs, bar posts or news sites. If so, then this is a marketing target market. If you don't have this kind of target crowd, the Web platform means you have to do a full range of marketing campaigns, similar to the nationwide TV commercials. However, this kind of marketing activity without directionality will make the target ambiguous, inefficient and not the best way to network marketing.

For example: Your product is toothpaste, obviously target market crowd online, your product may also have characteristics, the target market also needs, but the problem is very few people care about the toothpaste of ordinary consumers will gather on a site to discuss the issue of toothpaste, of course, do not exclude Baidu bar or toothpaste forum. In fact, a lot of people like to go to these websites to ask questions about toothpaste, so you can also effectively convey the message to the target population.

Third, the target market is really your potential customers

Finally, whether the target market is really your potential customer. Determine if the target market is really your potential customer, or a paid customer. The customer is not the end user of the product or service, but the person who buys the products and services. So, determine if the target market is really your potential customer.

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Above by billion optical network http://www.yichao.cn/original editing. No matter what type of electronic business you are doing, you end up looking for a target market that can be positioned and marketed, as long as you can get the product marketing out quickly. Of course, in the search for a positioning and marketing of the target market, we must make a survey of these three points.