How to focus on home traffic search results list page

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We talked about the search box of Taobao yesterday, we do not know that the actual combat wood has. Today we continue to go into Taobao, understand the search box outside the Taobao search results list page flow composition and flow of access, I hope you like.

Ok. We continue to operate, we also open Taobao home: http://www.taobao.com

This picture, we are not unfamiliar with it, is the intention to type search keywords will recommend some hot search keywords, but also a way to find words, here is not much, we click Search to enter today's theme.

The first is the keyword competition, that is, the number of treasures that contain this keyword. Next is personalized customization, this custom will be based on the buyer's search habits, age prices, consumption levels, etc. to recommend the baby, so as to reach thousands of people. Personalized search is the focus of this year, but also the future focus on a lot of new products, including small sellers are a chance, this piece of content we will talk about it next time.

What is this? search term called search filter, this module, why occupy such a large section, it is obvious that the flow during the period is huge, but also to facilitate the buyer screening products. It means a lot to us. What about wood? We found that none of these screening items came from the attributes of our baby, so if we want to get this piece of traffic, we have to do is that our product attributes must be completed, more importantly, the attributes of our products are filled out when we try to be the target keyword search results list page of these attributes, Because in the selection of products will be screened, naturally we have to have, or filter will filter out your baby, then the flow of access is meaningless.

So what is this? This is the key word for the purpose of the Tears baby distribution, the significance of this is how we can grasp the competition in the big environment to get your share of the flow!

Of course, when you do a step, you must consider the impact of their class objectives and the product itself. If you want to know this piece of knowledge, you can talk to me in private.

This is not unfamiliar to you, but also a way to find keywords, then this is a very useful reference, first of all I can tell you these keywords Taobao search for the small two artificial layout, its relevance is self-evident, In the back of the search through the through a number of optimization, so we often go to use a keyword search method. We do not expand here, it is necessary to say that the flow in this module is huge, the click is huge, if not to meet the click-through factor, then Taobao will not have kept this module so far, so for such a keyword needs to collect statistics, There is a chance to say the optimization of the time I have to elaborate with you, the meaning behind these words.

What about this? 2 years has changed a lot, is also a hot topic, we talk about, because every item inside is a team doing, its ranking factors and so on are all the things we have been pursuing. We see these are our search filter flow portals, I define, the so-called entrance means that the user can switch different ranking way through this button, look at the different baby products, whether it is all the baby or the cat is a huge flow of traffic, this year added a Amoy characteristic module, popular is the wood has, The two-point change is very much behind the scenes, and it's a very controversial topic, and we'll talk about the rankings later.

Well, we continue to see that there are some filter items, this is the search for the third process of filtering process, which we as a seller to meet as much as possible, this is not known as a buyer of the filter, the search for our ranking is also very meaningful, because these are in a sense is a plus sub-item.

Next we see the first line to the left, there are some sub-filter entry, including all the baby rankings, popularity rankings, low efficiency rankings, and so on, these sorting methods require a lot of time to analyze to everyone, we do not say today, hey hei.

Continue to be a price of the filter box and the price of an interval ratio, this is my demon. Your personalized search inside the added intention is very important indicator is a single keyword in a price group positioning analysis of a reference indicator, in the title, through-Train test these content we will apply to these knowledge points, In a sense, many of the functions of Taobao is also our various analytical tools. We'll say that when we personalize the search. Continue, is the location and the merger of the seller and the same paragraph, it is necessary to mention the issue of the same paragraph, we pay attention to. We'll talk.

And then there are some of the characteristics of Amoy again recommended.

Next is the product display module, we are here all the baby rankings, but also the default rankings. The first three is the day cat alone, that is, tofu fast location, tofu block is a separate way of sorting, ranking factor is also separate, we have a special course recorded in the video to explain this piece.

And then there is a separate module: a personalized search of a child option-----The old customer product recommendations.

These products are based on the buyer's recent collection, browsing, purchase of similar products in the store some of the recommendations.

We can go to observe, meet these conditions, can be in the Product keyword Hot Word ranking before, there may be the most concerned about the collection. How to improve this collection is very skillful, there are generally two ways. One is the store natural collection, the second is the Customer service guide collection. I will write a separate article in the evening release, we look forward to it!

Go on

Ok, the beginning of our comprehensive rankings, the overall ranking of the impact factors have almost 40, of course, the focus, I will record courses to explain, no way this involves the impact of too much, so everyone forgive me.

On the right and the lower side are the delivery location of the through train. Right 8 Next 5, click the shopkeeper selling will appear all the through train baby, this is why everyone in the through train bid in 100 still have a click after the reason, because this is no position impact indicators.

On the lower side,

is a through-train keyword recommendation, but also a good through-train to find the word method, we remember to pay attention to Oh, keyword search index/CTR/conversion rate/relevance are pretty well, you can test yourself.

This refers to the key words in the baby under the sales ranking version, you can go in and see, for our selection, product positioning is a lot of reference significance.

Store selection This column is on the right of the through train baby below, traffic is more intense, this is the through-train page promotion, you can introduce to our shop a page can also be a single product.

This is a through-train Amoy, the so-called a Amoy is Taobao a shopping guide project, to everyone's biggest performance is parity.

This is a Amoy advertisement? Then apply for a through the through train, as long as the Taobao through-train page registration, check out the promotion outside the station, that is, the opportunity to display merchandise on a through-train page.

Of course there are a lot of small modules in this search results list page, for example, the weather, Taobao bar, with shop, in this each module is hidden a lot of traffic, the layout of each module Taobao will be tested, through indicators to measure the role of these modules and flow maximization, so we can go to pay attention to, There are many unexpected discoveries.

Well, today to share here, with the initial understanding of the search results of Taobao page, in this result page has a lot of ranking factors and put the skills, we then share with you, I hope you like, if you like this article remember to recommend to the friends around!