How to configure the appropriate network marketing team

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Network Marketing is a strategic project of the Enterprise, the implementation of network marketing strategy needs a reasonable configuration, close cooperation and strong combat effectiveness of the marketing team. A suitable network marketing team should include network marketing planners, network technicians, content creators, network promotion staff, Network marketing management personnel. How to configure the team according to the marketing situation of the enterprise, marketing templates, human resources, financial resources, comprehensive consideration, with a suitable team, network marketing strategy has been half the success.

The implementation of Network marketing strategy can be divided into network marketing planning, network promotion, customer communication, customer service, network sales promotion, online sales of several aspects, Network marketing team configuration is based on the implementation of the strategy needs, to organize the appropriate team to implement. The roles and specific divisions of each member in the team are shown in the following table:

Marketing phase

Personnel

Work content

Planning stage

Network Marketing Planners

1. Analysis of marketing information  by extension personnel;

2. Planning the corresponding network marketing activities according to the plan;

3. Participate in the network marketing activities after the implementation of the impact assessment.

Network Marketing Managers

1. Develop a long-term and short-term network marketing plan;

2. Participate in the network marketing large-scale project planning.

Implementation phase

Network Technician

1. Corporate website design, development, optimization and maintenance;

2. Enterprise website for search engine optimization;

3. Network Marketing content production aspects of the technical work.

Content Authoring Staff

1. Network marketing Copy, the promotion of soft paper writing;

2. Network advertising, video, animation and other content production;

3. Participate in the Network Marketing Project effectiveness evaluation.

Network Promotion Personnel

1. Network Marketing information, screening and collation;

2. Dissemination of information and update of the network;

3. Online Customer communication and customer service;

4. Participate in the Network Marketing Project effectiveness evaluation.

Network Marketing Managers

1. Network Marketing project implementation process monitoring;

2. Coordinate with team members in the process of implementation;

Evaluation phase

Network Marketing Managers

1. Analyze and evaluate the effect of network Marketing project;

2. Integrate network marketing into the overall management of the company.

The table from the Network marketing planning stage, the implementation phase and evaluation stage of the team of the work of the detailed description, network Marketing managers are the core of the entire team, in three stages to play a different role, play a role in planning, implementation, control, coordination, in the network marketing as the main marketing way of the company, Network Marketing management personnel should be the middle management of the enterprise, to communicate with the highest decision-making level of the enterprise, make the overall network marketing strategy of the Enterprise, coordinate and cooperate with other parallel departments in the middle, organize the network marketing team to carry out the plan, and play the pivotal role in the implementation of the network marketing strategy.

There is no absolute good staff, only the most appropriate team, Network marketing team is the same. The right team is not necessarily everyone is a master, but together must be a master. Before the enterprise implements the network marketing strategy, must according to own present situation, the reasonable organization suits own network marketing team, the outstanding team is the successful way.

Author: yuwenhui@ Ying Tiger Blog Share the latest network marketing ideas and ideas, display Ying Tiger brand Services, network marketing industry solutions and customer cases

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