How to grasp the keyword selection of SEO optimization in Enterprise station

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As we all know, we retrieve information mainly through keywords to find what we need, although the concept of long tail keyword has been deeply rooted in the people, but also received the attention of everyone, but the long tail keyword is in the choice of keywords after all derived, so do a good job of keyword choice is the most important side, Also we carry out other optimization work basis, a lot of times, keyword choice is correct or not, has decided your website can be successful, especially for the enterprise station, keyword choice is the most critical step.

Many friends often consult, why some enterprises stand in the search engine ranked in the first page, access to a large number of business, and some enterprises are ranked on the first page, but the business is not much impact, there are other factors, of course, but the choice of the correct keyword determines their results. Therefore, no matter how to emphasize the choice of keywords is not excessive.

Then, the enterprise station how to grasp the SEO optimization of the keyword selection? The following main do a simple analysis

First: Relevance: For a business station, selected keywords must be related to their products and services, the use of hot keywords to obtain traffic is not the purpose of the enterprise station, there is no meaning, on the basis of relevance to find the most appropriate keyword, search for specific keywords, such as the service of the Enterprise station has regional, It is best to make regional words so that you can maximize your goals. In other words, the web marketing key words to serve the network marketing business, that is, in the enterprise product or service depth grasp based on the site for the overall structural planning, so that keyword and product brand, service characteristics of integration.

Second: can be appropriate to do long tail, as well as the use of customer needs to do keywords. The right long tail can increase the probability of being searched, on the other hand is conducive to the promotion of conversion rate, and the use of customer needs to do keywords, to carefully think about the psychology of your potential customers, racked their brains to imagine that they are in the search for information related to you the most likely to use the keyword, you can take advantage of the different user needs are met To create keywords, through a reasonable proportion of keywords to solve the user's needs, to meet the psychological expectations of users.

Third: Can effectively use the wrong keyword. In other words, the key words to be fault-tolerant, this is because netizens are different, the use of the network process of cultural differences, individual ability differences will lead to the diversity of the understanding of the key words, in the face of such a search needs should be considered to provide fault-tolerant settings to solve the loss caused by customer In fact, some enterprise products due to pinyin spelling errors produced by a number of error keywords, if can be effectively used up, is also a good choice. But hold on, because it's likely to trigger a client's trust in you. So the appropriate time to use the chain of the way to get the ranking of the site, that is, using the wrong keyword to do outside the chain, so that users in the wrong input also found the site, which is a better way to choose.

In fact, if you can not find the right keywords, you may want to study the key words of your competitor, perhaps you will get a little inspiration from the, so that the design of their own keyword more perfect, so as to better carry out the following work, and ultimately achieve the ultimate goal of profit. This is my personal opinion, if there is wrong, but also hope that everyone pointing, and finally, the article copyright: Guangzhou People's Hospital gzrlw.net/, Welcome to reprint, reprint please keep this link, respect for the fruits of other people's work is respect for their own, thank you for your cooperation!