How to improve the conversion rate effectively using offline PPC

The beauty of PPC ads is that it allows you to accurately track transformations and link them to specific elements of the activity, such as an ad group, an ad, or a keyword bid. For the online conversion rate, this can be achieved through the http://www.aliyun.com/zixun/aggregation/13143.html "> network analysis or PPC platform, but if PPC is generated by telemarketing, how to do?"

By integrating call tracking into PPC ads, you can accurately capture the conversion rate of offline calls and combine them with special elements in the activity.

If you combine online conversion data with offline, then it's a complete PPC conversion chart that can help you better assess activity performance, developer machines, and make appropriate adjustments based on ROI.

There are two main ways to integrate phone tracking and PPC activities:

1, PPC Advertising

In the call tracking scenario, assign a unique tracking number to the entire activity or individual ad, depending on the tracking needs, and then put the number into the ad in any of the following ways.

Copy of the advertisement. You can put tracking numbers in the ad text, one of the drawbacks of this method is the space limit, because Google is limited to 35 characters per line, the total number of Bing can not exceed 70, a standard phone number containing hyphens is 12 characters.

Google provides call extensions services that allow advertisers to significantly set a tracking number even if they do not apply to a valuable ad copy. Currently, Bing does not offer such functionality.
Advertising display. If your campaign contains ads, you can integrate a tracking number directly into the ad design.

Google also offers its own call-tracking function--call Metrics, when users log on to your site, you can track down conversion rates. Bing currently does not have its own call-tracking program.

2. Website

To integrate call tracking into your Web site, simply install a Java fragment in the site code, and as soon as the PPC visitor arrives at the site, his source data (such as activities, ad groups, ads, and keyword details) will be crawled and linked to a specific tracking number.

As soon as the Java fragment is installed, the tracking number is displayed on every page the visitor arrives at, so that each visit, no matter which page it is on, is linked to the right PPC activity element.
Full conversion data to enhance ROI

Call-tracking data can be placed directly on the PPC platform and analysis system, creating a simple, easily auditable transit point that clearly shows which activities generate conversion rates-both online and offline.
With this data, it is possible to better assess the performance of the activity and answer some important related questions:

Does the crowd like to visit or fill out online forms?

Do you spend too much on a keyword?

How much is the cost of each transformation?

What elements of the activity are not performing well?

In the network marketing process, use this complete conversion rate data to adjust activities, ad groups, advertising, keyword bidding and budget, the final result-to enhance ROI.

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