How to improve the conversion rate of medical website operation

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Engaged in network editing for three months, because it is engaged in medical websites, so the medical website how to improve the conversion rate of the problem has been thinking. Now more and more hospitals have their own website, that how to improve the conversion rate well, the following is a leisurely little humble opinion:

What is the conversion rate: as a medical web site, it refers to how many people visited the site one day, how many online reservations, the actual number of people to see a doctor. What are floating clouds, the actual number of people to visit is the most important, how to improve the conversion rate has become the hospital site operation of the top priority.

How to improve the conversion rate of medical websites, first have to have an appointment registered, the so-called appointment registration, definitely need to leave the name, on the one hand, the hospital network can be based on the name and the actual number of patients to see the conversion rate of the situation, on the other hand, if the other side did not go to the hospital, you can call the hospital General Hospital website will be the last online customer service software, you casually open a private hospital website, will certainly pop a window, "I am * * Hospital online doctor, do you need to consult?" If there is no online consultation, then do not do, do not consult you do not get an appointment, no appointment you can not improve the conversion rate. In fact, patients can consult the Doctor online, this is a great convenience, then can induce patients to register in advance, to seek medical treatment. This has contributed greatly to the improvement of the conversion rate.

Second, some people do not know how the online customer service software is going on, then other consulting tools definitely need, generally more common is QQ, occasionally hanging msn,msn after all, domestic or relatively few people use, especially for the hospital. And there are a lot of them. There are floating, what gynecological QQ, male division QQ and so on. Some are the QQ avatar embedded in the Web page. Think of the patient can be directly through the QQ counseling questions, the patient is good for the hospital. So it is helpful to increase the conversion rate by adding QQ to the hospital website online. In addition, there is a similar message online registration, the so-called Hospital website appointment registration system. is to fill out a form registration can be booked, of course, this table must contain the name, contact, appointment time and so on. For example, to include at least an appointment process. In order to attract patients to fill out an appointment, the discount is definitely needed, and secondly, the receipt of the card, how to confirm after the appointment, booking form registration and so on should be clearly written understand. Let the patient feel the thoughtful service, improve the conversion rate.

The above is only the choice of tools, in fact, the site's packaging is very important, such as hospital experts, technology, equipment, environmental services, such as packaging, the site's overall structure, beauty, the article's reading resistance, these are the key to improve the conversion rate.

The overall structure of the site first to make the patient look clear, do not let people go in to find direction. For example, the patient came in to find a male infertility treatment, but can not find the entrance, he will transfer to other hospitals, but also lost the conversion rate. The beauty of the site is to let the patient see feel comfortable, the website color should be reasonable, so as to increase the patient's stay time, but also improve the conversion rate of probability. Then is the readability of the article, the first article to fluent, do not let the patient read unintelligible. Let the patient understand what he wants to know, at the same time in the right place plus online counseling, so that is convenient for patients, of course, improve the conversion rate.

In short, the hospital website operation to improve the conversion rate, the need for technology, art, SEO, network editors, consulting doctors and other members of the full cooperation, from a number of directions to better grasp the conversion rate.

The above is leisurely recent a little sentiment, what deficiencies also please include. Leisurely work in: http://www.jiningyiyuan.com, hope and everyone more exchanges, more discussion!