How to improve the flow of the site to repeat customers

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What is the most important thing about website building? Nonsense, of course, traffic! " Make money, rookie. "Maybe a lot of people will say this, this is just the end to achieve the results, in fact, in the construction of the website this is not to say that the most want, there is traffic is good, can make money or the only purpose." But really have the flow, can make money is very difficult, almost all sites are holding this purpose, but most of them can not achieve this goal. Another important detail in the two is that we may have overlooked the question of repeat customers.

According to the relevant authoritative data statistics, the sales of old customers are more than 15 times times the new customers. Old customers for the store and brand has been familiar with the trust store, high loyalty. The old customer here is what we call repeat customers, and almost all business people know their importance. It is not only in the real world that repeat customers on the Internet are still important. No matter what type of website you do it is very important, they are the stability of the site traffic guarantee, but also potential customers.

Do a lot of site traffic methods, SEO optimization, sem operation. In the initial stage of website construction, SEO optimization is very important, but even good SEO optimization can bring how much traffic, up to thousands of, tens of thousands of bar. And these traffic is the Netizen through search, the outside link of other site comes in, see these outside the chain every day, the people who enter the site is not the same, so the volatility of the site traffic is relatively large, many people are stumbled in, and only once never come, and even do not remember the site. Such a flow of how much meaning is difficult to say, do such a traffic site in time to make a little money will not be big. Because the flow is only quantity, there is no quality.

So what kind of traffic is more meaningful? There are also several forms of repeat customers here: first, inadvertently entered the site, the impression is OK, may think up and go two times, and then nothing. Second, the impression is good, a period of time to go back to see if there is no new dynamic, adhere to a period of time on the dead. The third is to enter the name of the site directly, when necessary will directly think of. Four is the direct input station name, the website, the Income collection folder, visits frequently, basically is the loyal access user. Five, admiring, and then very good impression, basically become accustomed to access users. Six, habitual users, as long as the Internet will visit.

Therefore, looking at a website's traffic depends not only on how much each day, but also how many of these flows are repeat customers. You may be able to increase the flow of traffic by technical means or to ensure a certain amount of traffic, but it does not guarantee that the daily traffic to become repeat customers. These require the overall quality of the site to ensure that through high-quality content to cultivate a group of loyal users, and then through them to expand more users. So the flow is not the absolute kingly way, there is quality, the flow of gold can be called kingly. This also requires that when we do Web site traffic can not blindly only through technical means to improve traffic, but also through high-quality content to retain traffic. (This article by Hanihan Heina Powder http://www.hanihanrf.com/original)