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In recent years, more and more medical websites are rising gradually, liver disease Department, Gynecology Department, male division, Anus Bowel Branch and so on become the key direction of the construction station, and in order to facilitate more users to find the target site from the search engine, at the same time in order to enhance the traffic of the website, many stationmaster are scrambling to carry on the website optimization, the SEO Also And these moves have a huge mishap, website first visit users basically occupy the majority of daily access users, and two visits, three visits or even multiple visits to the proportion of users are very few, this is a low user experience, medical sites to focus on site optimization, but also to enhance the user experience, This can allow more first-time users to convert to loyal users, improve the hospital's word-of-mouth influence, improve the hospital patient rate, which is the ultimate goal of the establishment of medical websites. So how to improve the user experience? The following I on the work of their own practical experience, to discuss a few points of view, I hope that we have a lot of advice, more suggestions.
How can a medical website improve the user experience? First of all, I will choose from the Web site, the speed of the site, website design, and so on several aspects to do a specific analysis.
1, the website domain name choice
Choosing a domain name is one of the basic tasks of building a station, an easy to remember, simple and clear Web site is the first step of the user experience, medical site domain name selection can be combined with disease, regional and other factors to consider, give an example, such as liver disease of the site, in the online common Hunan Liver Disease Hospital website Changsha Liver Disease Research Network, This web site fused liver disease and Hunan Area code two major factors, concise and clear and easy to remember, also facilitate publicity.
2, the opening speed of the website to protect
Don't test the visitor's patience, the website opens the speed to be guaranteed, has the authority organization to some Internet user's visit behavior to carry on the investigation, the general user can endure the webpage opening time to be within 5 seconds, this time value also applies to the medical website target user, must protect the webpage the normal opening speed must pay attention to the thin page, Filter unnecessary code, must not be implanted in a lot of flash files occupy space resources, affecting the opening speed of the page, this will only make you lose more access to users.
3, the website design should pay attention to the visual experience
Before building the station, Stationmaster should clear the target user group of the website, target user's esthetic preference to determine the overall design style of the website, for instance the target audience group of medical website is the patient, the page can choose light green, olive and so on with hope, the color of the feeling with vigor as the main tone
How can a medical website improve the user experience? The above three points is to ensure the user a good experience of the basic points, this is my visit to the site as a visitor will notice the problem, webmaster before building a station can also stand in a common visitor's point of view to simulate thinking, do the overall layout, Page as far as possible to meet user browsing habits and visual experience, will give users a good first impression. The next article "medical site how to improve the content of the user experience", I will focus on the home page layout of the guide, the site content of the original, site and user interaction forms of diversification and so on to focus on how to improve the user experience, I hope you can continue to pay attention to. This article by the www.gb0731.com/webmaster feeds!