How to improve the website search engine ranking secrets of the internal strength of the first article

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In my last article, "Web site quickly by the search engine included need to repair both inside and outside work," a simple summary of our site to do SEO should be the most basic qualifications. Through this outline, I will work with you from the internal strength, Wei Gong different levels of in-depth exploration of this area. This article will be from the "internal strength of the first article-the connotation of the website."

What is the meaning of Web site? The definition of science is: 1, the sum of the essential attributes of the thing reflected by a concept, the content of the concept. The popular saying is: 2, the internal self-restraint refers to the person or the thing internal self-restraint or the quality. (Excerpt from Baidu Encyclopedia). So what does it mean for a website? First, a Web site is a service that provides all visitors with specific services, including providing specific information. This service can be text, pictures, applications, flash and so on, and the site to provide users with the quality of service is the site to show the content.

Here the website is a service provider, and the visitor is the user of the service. When a browser connects to a Web site over the Internet, a natural contract is formed: the site will do what the reader needs, and the reader will be free to choose the information that is needed within the site. The agreement is so loose that neither side has to bear the cost of closing the contract. So under such a low binding contract, how the site can be as long as possible to maintain the contract depends on the willingness of its users to reside in the service provided by the site. Because the website service is the machine-person's special form, we cannot take the traditional service industry optimization means for each user, such as smiles the service, through asks the user's specific demand and so on. However, the analysis of user needs, even in the machine-human mode, we can never ignore.

Then what is the content of the site can we improve the optimization, in order to provide readers with more intimate service? So as to achieve our ultimate goal, the user firmly attracted to our website. This attracts the user old and old to bind on our website factor, we call it attraction factor. Web site attracts a variety of factors, but generally can be summed up for the content of the Web site, network hardware, information positioning difficulty, organizational structure, auxiliary systems and interference factors, such as a few chunks to be planed analysis. As a result of a wide variety of Web sites, Poxios can not be analyzed, so here we choose very popular, very common novel type of Web site to illustrate the analysis. A lot of people have read the novel website, everybody reads the novel to estimate also not day two days? So let's look at the problem from a user's perspective: what attracts you to those novel sites and consistently, uninterrupted visits for years. There must be something in there that attracts a lot of popular literature enthusiasts--that is, their needs are met. But if we analyze carefully why so many readers like the same site, the answer is obvious: their needs can be better met than if they were visiting other sites. So what exactly are the needs that are better met? Perhaps readers themselves can not say, this requires our webmaster to understand our readers, discover and develop their multi-level requirements. Let us analyze the layers: Home page, the basic needs of readers is to read specific novels to meet the spiritual needs. This is like our ordinary people eat, is the basic needs. On top of that, if you can get some special benefits on top of meeting your basic needs, that's enough to cause the first user's attention.

For the specific needs of the planing, Poxios take you from the following aspects of further analysis, explore the essence of the meaning of the novel Web site:

1 content quality in the station

The content of the novel website is the core quality of the website. The content quality includes whether the novel quantity is sufficient, the content of the novel is complete, the order is correct and there are no typos antonyms. It is interesting to note that the writing sequence of the novel, just a few days ago to see a post to prove that even if the order is reversed in the case of people reading may still catch the correct information and automatically ignore the error. Although, the words is so said, but we still should strive for excellence, do our best to do a good job of quality site content. At present, there is no Chinese word, spelling, grammar checker, so the content check relative to the English site will require more input.

2 Website Access speed

Correct understanding of website access speed. Here we want to have two concepts to differentiate, and network hardware speed and Web site soft speed. Network hardware speed is that we use the main webmaster Tools on the Ping tool to visit our site, will return a return time value usually between dozens of milliseconds to hundreds of milliseconds. This speed is not a Web site to open speed Oh, this is the site of the server connected to the Internet network hardware speed. The speed at which a real web site is opened is the time when a user opens a browser and enters the URL until the site page has finished loading. It's usually much more than the speed of the Ping tool. So how long is the general opening of the page can be tolerated within the range? Read some foreign professional organizations, usually the first page open time should not exceed 12 seconds, if in 20 seconds the home page has not been opened, usually 91% of visitors will leave the site. For other pages in the station, it is best to not open the time more than 7 seconds. Generally in 2-3 seconds to open the page will be more appropriate, faster and faster is not necessary, because people's reaction speed is also a period of time. A 2-3-second interval can give the reader a buffer time.

3 Depth of website

Site depth This indicator may not be recognized by all readers. Depth of the site specifically refers to users from the home page after several clicks, search to see what they want to see. Here is a balance we need to consider: User clicks can bring PageView to our site, but too much access to jump will make users quickly fatigue, thereby reducing the degree of attraction of the site. According to psychology, we know that the PPT page is best not to exceed 7 points per page, otherwise it is usually the human brain to repeat items within a range of more than 7 times. Site depth generally in 2~5 Click to find the content appropriate. Let's take a look at how the Persian novel Web is done: if we want to read the 21st time of the romance of the "Chei", the Hero Guan Gong earned the City chop the http://www.bsxsw.com/bsread/6998_1256874.html, From the home page to the Reading section need to go through the home page-(click)-> Novel pages-(click)-> Chapter Page-(click)-> specific chapter content three clicks can be accessed. This is easy for users, and brings 3 additional PV to the site. So, how to create PV for our website as much as possible in the user can tolerate, this is an art absolutely.

4 Website Classification Organization structure

Website organization structure and classification is perfect, system. Here is mainly from the top down from the homepage, if you draw a tree-like two-fork distribution map, the tree's branches are clear. Here are a few of the things we need to avoid: a flat-only 2-level tree classification may not be a good idea, suggesting that your site's content organization may be fairly loose, without considering the organization's content in depth; Deep hierarchy categories such as a tree from the homepage to the leaf page has more than 10 levels, which may also be tired of our users, but also to avoid. Both extremes are something we should consider avoiding. In the classification of the organization, the Persian novel network has done better, from the whole structure of the tree, the general level will not exceed 5 layers.

5 Website Assistant Reading system

Here are a lot of good reading function can improve the user experience, but also we will attract users in their own site of the sharp weapon.

A. Reading collection function: When users read to the end, you may want to automatically remember where to read, the next time you open the site can be read.

B. Reading recommendation function: When users read the relevant literature, automatically indexed related articles recommended to users, and this is likely to be the user's concern. It's like Google's right sidebar ad. Personalized reading settings: whether users with the ability to allow readers to freely design the reading environment, such as background color, font size, free scrolling reading and so on.

C. Three-dimensional services: such as the provision of mobile terminal Access version, user-friendly access to the commute road. Is it possible that many modern people are doing their commute? So don't overlook it.

D. Multilingual version Support: If your readers are from all over the world, you should consider this. Be a diligent webmaster.

E. Message, SMS Reminder: If the conditions allow, you can take the message to send, SMS reminders of the way to actively push information content support to users. This push function may be insignificant, but it can be a good training site and user interaction and friendship.

In addition to the above points, in fact there are many we can go to dig to do, some intimate help although small, but sometimes have a huge impact on users.

6 The reasonable layout of the website and grasp the details

Here you can use the thermal distribution of Baidu map, collection Site page users use habits. In a thermal concentration area can be removed some useless information to increase the user's interest in content. Or adjust the layout, so that users feel more comfortable to use. Do not underestimate this point, when the Taobao but spent a few billion please professionals to do the site layout and friendly type of OH.

7 Advertising Interference Degree

Advertising is the fundamental survival of the site, the loss of advertising, then we can only as a charitable cause. But too much too fierce advertising will allow users to dislike, and loss of traffic. So what level of advertising is acceptable to us? There are many kinds of advertising, such as common: Home time flash display (can shrink), floating dock bar, text category, big picture animation ads, Web page Four Corners Small window ads, Web pages Floating small window ads, pop-up ads and so on.

Among them, the small window floating advertising to the user is the most inconvenient, but also the majority of users the most repugnant form of advertising, should be resolutely avoided.

Again, the window is also a Shanshi advertising way. Because changes the user client's browsing order and the rule, causes the user commonly used browsing custom The change, is usually forced brutal, thus to the user quantity's attack is also quite big.

Other advertising models, according to the different layout of the site choose good choice, here is not tired.

Through the above-mentioned internal strength of the elaboration, I believe that everyone should have a steelyard in mind, good novel website should be how.

This article by the Persian Novel Network (www.bsxsw.com) stationmaster Poxios Original, if needs to reprint, must retain this reference.