From the point of view of the electric business, it would be helpful to make good use of consumer-oriented ratings and reviews. They will make users feel at ease in their decision making process, easing the insecurities they may have. At the same time, these ratings and reviews will help customers find the products that are best suited to their needs and help ensure that users have a more satisfying shopping experience.
Social media affects customer ratings and reviews
Social media provides consumers with a platform to express their views, and users can criticize products and provide advice.
Social media can dispel consumer concerns and increase the likelihood of consumers buying. Social media not only applies to the consumer's point-to-point product rating and advice sharing, but also to the interaction between consumers and retailers. Interacting with fans and customers on social networks like this can promote trust and loyalty, and it will also help users to increase the likelihood of repeat sales based on more positive evaluations and better feedback ratings.
10 ways to encourage consumer ratings and ratings
Since there are so many benefits to consumer ratings and ratings, how can businesses persuade consumers to fill in ratings and ratings? Here we offer 10 ideas for businesses.
1. Follow Amazon. Take a look at how Amazon integrates feedback into the Web site and product pages, and then you can do so with a gourd scoop.
2. Use Facebook. By integrating Facebook's open interface, you can share Facebook with comments from users on your Electronic business website.
3. Use a reliable platform. By using solutions such as Bazaarvoice, Reevoo, Turnto, Rating System, Review script, and so on, your users can make comments on your site easier, and many e-commerce platforms offer features such as ratings and ratings.
4. Publish good and bad evaluations at the same time. Do not filter or edit negative comments, because there are positive and negative comments to build trust and credibility.
5. Encourage consumers to write evaluations. But don't let users write evaluations for your products for free, and if you're not willing to provide a substantial reward for the user's ratings or ratings, you can take some kind of opportunity to enter such as a drawing contest (a certain threshold for other users) to encourage users.
6. Request. Ask a loyal client and a Facebook fan to submit a comment and send a link to the rating on your site.
7. Use email. After the user has been shopping for a few weeks, send a follow-up email. After the user buys the marketing mail is a good opportunity to solicit the user's appraisal.
8. Consider the video effect. Consumers are encouraged to record the ratings of their products on video sites like YouTube.
9. Share comments on social media. Share your comment connections on any social network you would like to use, such as Twitter, Facebook, google++, etc.
10. Share product information. Use Facebook's like, Tweet's this, pin it, and Google's +1 buttons on the product page to promote the socialization of the product. Most of the time, when people share a product, they often increase their evaluation of the product.