How to inject the SEO idea into the project in the medical profession website

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Currently working in a cosmetic and cosmetic website, while participating in and structuring the website, studying with colleagues, has benefited a lot, so write it for everyone to share. May provide some information points worth reference. SEO for me, I think is a concept, not a pure technology optimization, if the project, the content, structure, SEO concept at the beginning of the project, on the combination, I think can make the site more healthy. In addition, in the actual project, a lot of time, in addition to these, but also in conjunction with the actual project marketing to do.

Web site Architecture

From now on, the website takes the three-tier architecture model to design the Web page architecture and URL representation. From the search engine principle of the spider crawl may use the depth of search theory, everyone is almost in accordance with this road in the walk. This is a well-established, mature, and excellent architectural approach. Directory naming is generally two kinds, one is named after Pinyin, one in English combination. The current Pacific Cosmetic network, using the English combination of this form. The three-layer structure can show simplicity and intuition. If the site map plus a lot of tag, as well as breadcrumbs navigation, so that the structure of the comb site can achieve a very good form of expression.

Keyword layout

Keywords are all items, to do SEO must face, and is the most important point, how to make the keyword layout well, determines the site rankings and traffic. In addition to the keyword analysis, a large number of keyword layout, but also must play a decisive role. The ratio of the left and right structure according to the site page. From the page design, we can use the golden point, the page to handle the left and right.

How to distribute the keywords effectively in the project as a whole?

The home page is the highest weight site, but in fact, it is not the most flow of the portal. The key word of homepage, must be do hot, short keyword. (There are many sites, not to fight the hot keyword, but to do a long tail, because each site is different location, so the keyword has access to, please understand as appropriate.) )

Channel page, you should lay out the channel-related keywords for the channel 2-3 you belong to. Channel page generally, the weight is general. Write a title, keyword, description. If you use a level two domain name, you can still locate important keywords related to the channel. Detail page, is the site where all sites generate the most traffic, long tail keyword is concentrated in this piece. So the design of this page is still important. Specific Detail page, only to do a keyword, up to two or three, and these two to three keywords, must be progressive type of ring pattern, such as: Shenzhen Plastic Surgery, Shenzhen Plastic Surgery Hospital.

Edit details:

In essence, search engines are always worried about their own data is not enough to provide users with useful content and worry that users abandon him, and provide content, are Internet base people: Edit to deal with. As an editor, at least understand the following knowledge: keywords, TAG, inner chain, original and pseudo original. So an excellent site, the requirements in the original and false original articles, reasonable to join the keyword within the chain, accurate tag is a website editorial staff, must be repeated emphasis on the content.

The effect of page marketing:

Landing page is a very important point mentioned by many ecommerce websites. For example, the use of a large and very obvious purchase button, to attract users and create clicks, such as the first screen on the page, and pull to the next screen can allow users to click the button at any time, resulting in interaction and so on.

Therefore, in many websites, can apply to this theory, we not only to provide users with excellent content, but also to provide users with the best means of help, so that users and we shake hands service. Many of the medical professions offer online consulting services. You can www.ylmr.com/faq/this page in our website, click to enter any question and answer, have designed a lot of factors that incorporate the landing page concept, to enhance the user and the website dialog factor.

But it should be noted that everything can make users more comfortable. This is the real good landing page, from this point, our website still need to improve and progress. Write these first, I feel, I hope to have some resonance.

Article original, from the Pacific Plastic Beauty Network editor of the edited reprint please keep this trip. Thank you.