How to make a vertical segmented video network life longer

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I recently found one called fashion. TV (shimao.tv), which is a video site, unlike other video sites, his target audience is the fashion crowd, and his operators even bought the French fashion television (FTV) in China's network and wireless platform content distribution rights.

A netizen analysis thinks, this kind of vertical subdivision video website can combine with the electronic commerce, for The Advertiser provides the one-stop service from the marketing to the transaction.

The current situation of China's video development analysis, most of them by providing free video content in exchange for IP, so as to exchange IP for a large advertising revenue to make money. This mode of making money in the reality of the major television stations are also fully validated, but there are some problems when porting to network Video: On the one hand, the issue of copyright, on the other hand, the capacity of the content of the bandwidth and the server to bring great pressure.

For the above problems, the vertical segmentation of the video site does not need to worry. As far as content is concerned, the copyright side of the subdivision content is more concentrated than the mainstream entertainment content, and the content of the professional and fine differentiation makes the proportion of piracy smaller, in terms of operating costs, not to worry about. Because the vertical subdivision determines the low number of video levels, there is no need to worry about bandwidth and server input. However, the vertical segmentation of video sites like to worry about the problem of making money, because are subdivided, the target customer base is subdivided, so in the IP for advertising when there is no obvious advantage.

So many netizens have advice, and one of them on the analysis that can be combined with e-commerce approach to promote product sales to trade, is the segmentation of video site long-term survival. As far as product sales are concerned, there may be potential publicity for professional video content, especially in this kind of quiff TV site, which is mainly for product video. On the other hand, the specialized frequency content brings the breakdown product to have the latent target customer base, has the promotion accurate Sale Foundation. Users see the video, if there is consumer demand, it can immediately with the video site to connect e-commerce sites, so as to promote the product from the camp to the sales process.

However, the combination of segmented video web site and E-commerce, there are some limitations. In terms of content, there is a need for a lot of commercially relevant video, and also to ensure that the relevant video can attract specific segments of the population. From the target customer base, the industry provides products to be close to users, and users are a bunch of online shopping groups. Therefore can use the subdivision video website and the electronic commerce unifies the profession to be very limited. It is best to have a third service industry, such as tourism, clothing and catering, which does not have much effect on other industries.

The last Netizen to the video website suggestion is: First in the advertisement form aspect, wants the video content and the advertisement commodity Clever union. For example: The video in the fashionable TV viewing of the page ads and patch ads are video content of the product ads link, the user login link can directly buy the clothes appearing in the video. Second, online shopping sites can think how to work with advertisers or with the current E-commerce platform. Like the internet is very hot Taobao Mall brand shop, Ctrip and so on. And in cooperation with the existing E-commerce platform, do video sites need to enhance their own strength (content construction and user experience degree), so as to improve the business platform with the bargaining power of cooperation.

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