How to promote the value of the member through the integration of the store

Recently contacted a case, a domestic large chain stores nationwide all the stores add up, the daily traffic of nearly 400,000 people, but unfortunately, because this system is only a store sublet mechanism, so although the amount of people can not know http://www.aliyun.com/ zixun/aggregation/8172.html "> User behavior, also can not from this huge volume of passenger traffic in two times marketing, to achieve maximum benefit ...

This is a very interesting topic, how to maximize the benefits of customers, the first thing they think of is the development of proprietary online shopping malls, through the promotion of physical stores, you can make users more convenient to the Internet consumption, however, because they are only the way the shop sublet, in fact they are called "Charter", the operation of this kind of network mall, In fact, the direct impact of the chain stores in the distribution of shop sellers business and benefits, the result has not only increased the consolidation of revenue, but created a "downward grab food" dilemma ...

Because of business model relationships, this is also a very classic case, so they thought of a new recruit, the store is more innovative and spacious decoration, and the introduction of catering services to compete with other areas, which is a good idea of differentiated competition, however, how to master user behavior, Advanced to do some with the user more closely related to marketing, but still no solution set ...

What would you do if you were the project manager in charge of improving the problem?

is an entity-purchased customer issue member Card? Is it a gift or a coupon survey that asks the customer to leave a personal message? Or is there a different way? I think this is the traditional entity of the thinking, they are very one-way from the existing logical thinking to solve problems, but they do not know how to use the Internet many low-cost operating methods ...

I would like to propose two options for your reference ...

Firstly, since it is a "chartered public" identity, can also build a network of online shop sublet system, for example, Taiwan's lattice interest, is a Taiwan's name of the entity sublet shops, they also call themselves miniature department stores, in addition to the large traffic in Taiwan, the huge flow of the fortress to open a sublet lattice of shops, Also silently carry on the integration of reality and reality, in the internet opened up the B2B2C (shop shop) of the mall, what is this concept? A user who rents a grid in a physical store to sell a personal product, also has the opportunity to sell the goods on the grid Interesting Network mall, also indicated that he in the entity store's lattice shop place, lets the buyer be free on-line or the entity to select the commodity, increased the lattice owner's exposure as well as the sale opportunity, not only increases the chain system the additional value, Also conveniently pushed the sublet lattice of the Lord A, kill both ...

The key is how to integrate the business of the entity store sublet into the online mall, but I think this is not difficult, the industry is only to increase the probability of sales, and this will allow the chain system to fully collect the user's personal information, the future can be more personalized marketing, and by the entity to integrate the network, It's much easier to integrate entities than online malls ...

Second, reverse thinking, the use of social networking sites, such as Renren or Facebook's fan page (fans), social networking sites can subvert the world, because of solidarity, a new sharp blogger, writer, singer can be through such careful operation and become famous, What's more, a familiar sound of large chain stores, the key is only in the body of the changes and intentions of the operation; then why is that a reverse thinking?

In fact, the Internet is a new world, social networking sites (SNS) on the crowd if the entity chain stores with a high degree of overlap, so why one-way from the physical store to pull out the membership information? Should have different thinking, as the entity chain store brand identity to re-establish the network fan group, so as to guide back to the physical store consumption, how to guide this needless to say, because the entity of the way the same as the network, perhaps just more kuso, this is a topic-style marketing, And this is the Internet to subvert the spirit of the traditional ...

I think that this is the Internet era brought about the biggest impact on the entity, and more interestingly, because the internet has brought a free concept, but also caused the users of this era has no so-called loyalty, and sometimes have too many members of the data, but caused the maintenance of the database pressure, Because they can not create a higher income, but more like a pool of stagnant water, so how to hook up any potential customers purchase desire is more critical, the internet itself is a large member library, how to provide fast, convenient, can trigger resonance, can determine success or failure ...

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