How to quickly break through the bottleneck of the rankings

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Almost all of the webmaster in the optimization of the site will encounter a problem, is the site to optimize the arrival of a certain stage, ranking difficult to rise, the flow is no longer rising, many webmasters are at a loss, that the site what problems, in fact, this is the site's ranking bottlenecks, ranking bottlenecks for the webmaster is a great challenge, It is the only way to optimize the site, the site reached the top of the bottleneck after the main performance: the site content of normal updates, the normal release of the chain, but the keyword ranking no longer change, the site's internal optimization stability, but the ranking volatility instability; Encounter the bottleneck of the site rankings do not fear, this is an opportunity, once the bottleneck, the site regardless of the ranking and traffic are from quantitative to qualitative change, it can be said that the rebirth of the fire.

below to see a few steps to make the site breakthrough ranking bottleneck, Nirvana rebirth.

Secondary directory

Under the main domain name, build two level of directory, the theme and the main site-related, according to the industry, the establishment of BBS, SNS or blog, published articles to do anchor text. This can increase the site included, on the one hand, by improving the two-level directory weight to improve the weight of the main station, on the other hand can be a good increase in the site chain, to enhance the weight of the main station, at the same time can dig out more long tail words, enhance the site traffic, promote This truth, in fact, similar to the site's two-level domain name, now many large-scale sites are using this principle, using the two-level domain name to enhance the weight of the main station, optimize the ranking of keywords.

Two, the website channel page modifies meta three big labels

Many web site meta three tags (page title, keyword settings, description) There are serious piling up keyword phenomenon or stereotyped, all channel pages are the same, and even many have no title, keyword, description. When the site encountered the bottleneck of the rankings we will go to improve the information, on the one hand, easy to crawl the Spider page on the other side conducive to user experience.

Three, long tail word closure

Whether the site ranking in the late or the site ranking bottlenecks, long tail words will be a good partner, the so-called long tail word closure is the use of Baidu Bar, Baidu Library, know and other products, using the blog forum bar, the use of classified information platform to do a lot of long tail keyword, users no matter where the search is a keyword to find is your information , which achieves the purpose of intercepting traffic. In the ranking bottleneck stage, a large number of interception subsidies can help the site break through this bottleneck, specific to see "How to use the long tail word interception of traffic."

Iv. website Setup Robots files

Here says the setup of the robots file is the page that has been included in the website, now do not want to participate in the ranking of the page to spread the weight of the site, so put these pages such as: contact us, technical support and so on to add to the robots file prohibit access, leaving only the home page and participate in updating the ranking of the directory page, Provide spiders with daily content crawl, focus weight.

V. the construction of singleness

"Baidu Search Engine Optimization Guide 2.0" clearly pointed out that the site product of the single more conducive to the site keyword ranking. What is a single, product single site, refers to an independent website to do only one product or a class of highly relevant products.

A variety of unrelated products to the same site, will interfere with the user's reading, but also will disperse the ranking of individual products, such as your website theme is SEO, and there is e-commerce, technology, Internet, user search SEO keywords into the site, will only see the information related to SEO, The site appears in the scientific and technological information will seriously interfere with users to read, resulting in the site's bounce rate increased, browse PV reduction, the site's ranking breakthrough is not in sight. Therefore, wood-wood SEO recommend the use of two domain name or blog to do other topics, but also to organize the irrelevant information to a small module, highlighting the theme products.

Six, reject the website bad outside the chain

Site optimization to the ranking bottleneck is a long time, with the constant upgrade of the search engine, no accident will certainly accumulate a lot of bad outside the chain, there will be a lot of external dead chain, and even many of the chain sites are listed as dangerous sites, these for the further development of the site is a big obstacle, the need for artificial chain rejection, Search engines do data processing.

Vii. Perfecting alt Tag Information

The image of the alt label has been very important, since the search engine can not recognize the picture, then you need to actively tell the search engine picture information, the correct ALT tags need to pay attention to the relevance of the article, alt fill out to be realistic do not deliberately stack irrelevant keywords. Good ALT information not only facilitates the user experience, but once the article picture is crawled, it also appears when the user searches for the keyword in the image search, and introduces the website to the website.

Viii. the construction of differentiation

Analysis of industry user needs has been very important, especially in the site in the ranking bottleneck, for the site needs to have a difference, to start from the content of the site, to find and industry competitors in the content of differences. Do optimization has a word: I have no people, people have my excellent. The first half of the sentence is said to be the difference, to start from the user to give users the needs of other opponents do not have things, such as education sites, if the other sites are only teachers, training programs, success stories, and your site to join the education material download, then this is the advantage, this can break through the bottleneck to get a lot of traffic.

IX. website Fine-tuning

"Understand SEO optimization phase to make the site optimization simpler" mentioned that the site to the late will be fine tuning, this and the site to the top of the bottleneck is the same, this time long tail keyword ranking up, flow up, ranking will be upgraded, so in addition to the station Foreign Minister tail Word drainage, but also in the station for long tail word page drainage, Statistical tools can be used to statistics the most recent one or two months the most users of the page on the homepage or column page of the most important position, do a good job of internal optimization, to attract users access to traffic, so that the long tail keyword participation in the rankings, so that keyword rankings will steadily rise, the weight of the site will At the same time can also join the social recommendation, reduce the site bounce rate, increase the internal flow of the site cycle.

Ten, adhere to the daily original update, layout long tail keyword

In the site into the bottleneck of this phase will be found outside the chain is doing but does not see the growth of traffic, the reason is very simple, the chain does not represent the flow, since the chain is not, then to find the problem from the station, here to say is the daily adhere to the original, adhere to the rational embedded long tail keywords, the long tail of the extension of the original keyword, and to pay attention to the word around ( Title, description and keywords, article content, anchor text outside the chain. Do a good job in the site content is an important part of website optimization, no matter what time in the site to adhere to the original site, original content, the content of high quality, content ranking good, users like content, search engine will let you break through the bottleneck.

Written in the last

OK, stick to these 10 steps, go on, on one day, you will find that the site has broken through the bottleneck, soar. This is like a few decades of internal strength of the master, once the two veins through the governor, it will be unstoppable, so wood and wood SEO recommendations no matter is the site has encountered bottlenecks is not going to meet the bottleneck of the webmaster do a good job of these steps, is stagnant or skyrocketing to see you.

Author: wood-wood seo article address: Http://blog.sina.com.cn/mumuhouzi