How to sell fresh food

A few years ago, one of my female colleagues told me that she would buy rice through the electric dealer, and I thought it was incredible that the Internet dealers were so vicious that they started to rob the small grocery store business. In the supermarket to buy rice, for the family does not have strong labor, so heavy things to move home very laborious, and buy online, store will be sent to your home.

Until now, most of the food sold on the web was processed, packaging good things, such as bacon, snacks, sell fresh food is not much, I used also on the one, above the quality of things, freshness should be no problem, delivery speed is no problem, is the packaging is a bit wasteful, but also understandable, The main purpose is to ensure the freshness and integrity of the food. But express delivery speed faster, also less than you go to the neighborhood of the supermarket or market to buy food fast, so buy fresh on the internet a few times. The network born fresh electricity business This congenitally deficient also depends on other tricks to make up. Some shops increase the food allergy screening conditions, but also according to your order recommended recipes, and even through the mobile phone barcode scanner to renew the packaging products. Amazon fresh and morning delivery: buy eggs, sausages and orange juice by 10 o'clock in the morning, and they will be sent to your door the next day at 7. With these benefits, the days of buying groceries at supermarkets are numbered for those who enjoy big purchases on mobile apps.

Instacart is a very inventive, it's not just delivery speed, promises to deliver within an hour, and its operating model is also unique: when you shop through it, the company informs a network of freelance personal buyers via mobile apps, who will receive your shopping list, buy food from local stores, Then drive their own car and send it over to you. The service covers San Francisco, Chicago and Boston, with an hourly delivery charge of USD 14.99, and more than $35 for non-emergency orders for 3.99 dollars. These freelance buyers earn 15 to 30 dollars an hour, do not require a college degree, and have flexible working hours, compared to 9 to 11 dollars for supermarket staff. In the company, it does not need stores, trucks, packaging and delivery workers, nor does it pay for the social security of these people. The company's characteristic is that it combines the lazy and the idle, the rich and the lack of time customers with the time but the lack of money freelancers.

At present, Instacart has more than 1000 buyers, mostly college students and middle-aged women. They are not professional courier: A person accidentally broke a case of sprite packaging, more than 10 cans of drinks scattered there. In contrast, middle-aged women have an advantage over college students in buying fresh, because they have a richer life experience. You know, shopping is also a technical job, know which supermarket shelves can find what customers want to buy, when not found, to persuade customers to accept alternative options.

Compared with Americans, Chinese netizens are lucky because the courier fees to be paid are very low. An online grocery store in the US has a minimum order limit, membership fee or delivery fee, which can be as high as $14.99 a day, according to a Wall Street Journal report.

If you often buy fresh, you will probably save a lot of express boxes. How to deal with it? Some people's children want to leave the box, painting on it. Peapod spokesman said that the box will usually be taken away at the next delivery, which is environmentally friendly.

(Author of "Triple Life Weekly", whenever, Pisces male. Graduated from the philosophy department of China Normal University. "Digital Lang" focuses on and reflects on the changing lives of digital technology. )