How to solve the problem of brand establishment by operations director

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The first two days of the author of the "operational director must seize the four links" a article mentioned in the "brand Promotion", which is the operational director of a serious problem, not only to stand in the height of the brand to position, but also to pay close attention to the solution to achieve the intended goal. Operation without boundary, the key is thinking. How to solve the consumer's trust in online products is a challenge to the operational director.

In the current form of Internet users are very sensitive to network transactions, in the web, the phenomenon of false phishing fish website from time to time, consumers first consider the security issue, which is also affecting the brand of one of the factors. Domestic well-known investors, Millet mobile phone founder Lei once said: the so-called brand is the user's expectations. Network operation has two sides, consumers can not judge the authenticity of advertising or soft text information, also can not field to investigate the authenticity of a company or store, often load to the consumer's own trust, when the consumption of excessive load, will be on the Network Marketing trust loss of information, and no longer conduct network behavior. Below, the author to share a few five aspects to start to build a successful brand:

One: Conduct a full investigation and analysis

Conduct a comprehensive forensic analysis of the crowd platforms (e.g. everyone, Weibo, community) targeted by the enterprise products to get information about what they are thinking and how to interact with our brands.

Second: segmenting and reorganizing user roles

We often hear certain groups of people on a certain product of some views, some people will be on the platform to publish their own feelings, more people will participate in more preferential activities, who want to get long-term services and so on, corporate brand needs to take the initiative to understand our users, In order to ensure that the operation of the program to enable consumers to play a greater value.

Third: motivate consumers to interact

A product before use, use, after the use of different stages, users will share their real ideas and use of experience, through this sharing is actually to the corporate brand made an intangible contribution. Therefore, we need to recognize the contribution of consumers, timely to provide customers with some necessary concessions and feedback activities to express their support for the brand.

Four: Develop the inherent plan for the high-end consumer

Although each group of intentions is very important to the enterprise, the operating department should provide different services to the users of various needs, especially the important high-end consumers can quickly promote enterprise growth and brand promotion, so when the individual to provide more thoughtful service.

Learn to react quickly

Network operation and Marketing is a constantly changing process, whether it is the marketing process and technology development and promotion of the form. As a result, new platforms need to be constantly searched and tested to ensure that more up-to-date and viable solutions are available, so that the operations director will lead marketers to continuously learn, focus and focus on the details to ensure proper operation.

In addition, the operations director should also be online and offline marketing closely combined to complement, through the offline way to the online brand Trust to provide a practical guarantee. In a word: operating without boundaries, the key in thinking. This article by the Friends of the net http://www.fuyouwang.org for everyone to share the original, reprinted friends please bring links, thank you.