How to start the daily optimization work for novice seoer

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SEO (Search Engine optimization), that is, search engine optimization, popular talk is through the relevant means to make the site rankings in search engines as far as possible, so as to increase the number of site clicks, the final conversion into orders. Therefore, SEO is actually a means of network marketing. A growing number of companies are starting to focus on the rankings and creating a career on the other side, and there are a lot of people who want to do the job. So, as a fresh contact with the new SEO, which aspects should start to learn?

SEO will do some work

SEO work including station optimization and external optimization, station optimization includes: Code and tag optimization, content optimization and URL optimization, outside the station optimization mainly include: Outside the chain construction, domain name and service selection. These work can be subdivided a lot of specific SEO positions, of course, some companies belong to a small station, usually to a person responsible. Only understand SEO do what work, you can understand from which aspects to learn. This can also be learned from the recruitment information, usually when the company recruitment will write specific requirements and job responsibilities, from these requirements and responsibilities you can understand what you need to add knowledge.

Reserve knowledge

To learn SEO, must have a certain reserve knowledge, which includes the basic network applications, HTML language, CSS and JS, and also have a certain degree of editing and writing ability. As to why this knowledge is needed, first of all, you only understand the network applications, such as social networks, forums, classified information and blogs and other platforms, to talk about the construction of the chain; second, you only understand HTML, CSS and JS language, you can talk about code optimization; Finally, if you are in charge of the website article update, There must be some editorial and writing skills.

Understand the principles of search engine rankings

Beginner SEO, the first thing to learn is the search engine ranking principle, although the search engine algorithm is constantly adjusting, but the general direction will not change. Understand the principle of search engine rankings in order to further study the optimization of the content, because she answered a question why, for optimization provides a basis.

Optimization from the station to start

It can be said that station optimization is the site is long-term survival and conversion rate of one of the direct factors, some people do not understand why I came up, not long been down the right, or directly by K. In fact, and station optimization does not attach importance to, such as a website through the chain construction of the first page of a lot of keywords, but search users find after search is not what they need, will not click, even if clicked, immediately and jumped out of the site. Search engine statistics found that often, the weight of the site will certainly be less and less. Optimization of learning in the station should be patient learning, the beginning of the time must not be hasty, otherwise this effect will be long-lasting, and often irreversible. The optimization of learning station must lead the leader, only the actual operation can discover many problems.

Direct impact ranking outside of station optimization

If the station optimization is a long-term survival of the site, then outside the station optimization is the direct hands of the ranking. Station optimization learning, in fact, outside the station optimization is relatively simple work, but also relatively boring. As a less skilled job, it takes patience to start spending more time looking for resources and learning tips from experienced colleagues. This work will be the future with daily work necessary things, as SEO beginners must master.

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