How to take the first step in enterprise network promotion

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With the development of E-commerce, more and more SMEs have recognized the importance of the network for enterprises, and the Web site is the first step towards the network. Small and medium-sized enterprises are springing up the Web site. Factory in the country, small and medium-sized foreign trade companies countless. However, I investigated the 100 dozen enterprise website phenomenon is very pessimistic. Part of the site has not been opened, part of the design of the site does not take into account the marketing function, a little bit better than the structure is not conducive to search engines. It's a waste of resources, spending money, not getting results, and creating a fear of the Web: The Web is where money is thrown.

This has to say that this is a sense of the network of sadness. Not to make money, but to do it wrong. Then enterprise site How to do a good job of network marketing the first step?

First, grasp the focus of the site: Heavy products and not heavy companies.

At the beginning of the construction site to display products rather than show the company as the main. Many business owners of the site's understanding also stay in the company introduction, the company's news on the basis, to know that your customers want to buy your products rather than to understand your company. As a marketing-oriented web site can not let the company introduced to occupy a large page of the homepage, but should highlight the products and graphics and some products certificate.

Second, the importance of SEO, the development of SEO-compliant web site architecture design

Many of my clients are in the site after the completion of the search for me to do SEO, have to say, this point of view is wrong. Site built, the site of the SEO has become a foregone conclusion, the rest of the SEO is nothing more than on the existing basis to repair changes, has not reached the goal of optimization. So the best time to find SEO should be at the beginning of the site construction, the SEO elements into the site construction process, in order to achieve the goal of optimization.

Third, pay attention to the maintenance of the website

E-commerce is no longer fashionable, how popular, it is also a business behavior. Stop believing in the myth of one-night fame, continuous analysis, continuous commitment. That's what makes you famous. This article from the Weight Loss website Http://www.zhengdian.tv reprint Please indicate the source thank you!