How to top the search results

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Imagine completing the design of one of the world's best guitar sites. The site has an interactive interface, with all kinds of guitars drifting past the screen. The website contains detailed information about more than 100 kinds of guitar names, as well as a series of most complete guitar music, tips, and even spin/improvisation. You have also completed testing your site with different operating systems and different browsers. In order to show the world the birth of this website, you have also registered in several famous search engine stations. Finally, you can relax and sit down and wait for a lot of guitar fans to pour into your website. But is it really that simple? Try the Openfind search keyword "Guitar", you will get hundreds of related sites, and your site is not listed in the top 10, and even the top 50 are not in line. What the hell went wrong?

On this question, CNET helps you consult Danny Sullivan. Sullivan is the founder of search Engine Watch (English site) website. This web site is the most representative source of information for search engines on the web. In the next question and answer, he will first share with you the secret of search engine.

Q: How does the search engine determine the ranking among the relevant sites?

A: It depends on a lot of factors. In general, to make a page containing keywords will have a high ranking, this keyword must appear in the title of the page label (tag), Meta label (tag) keywords section, description section, of course, must also appear in the content of the Web page. Remember that the search engine does not understand graphics, which means that the most critical text must appear in the HTML content itself.

More and more search engines are ranking determinants of the popularity of Web sites. In other words, if your site is a lot of internet users linked to the object, and these links or links near the text contains some specific words, it can make your site has a better search rankings. For those websites that have links to English websites, how many links themselves or the adjacent text contain "books". Now the search engine, which uses a lot of the popularity of the Web site, google.com search for "books", see the top of the list? Now you know why.

The only way to increase the popularity of a website is to build your links on the web. have other sites link to your site and ask them to describe your site with the keywords you want. Of course, your site can also be linked to other sites as a "feedback."

Q: How can web site makers improve the rankings?

A: If your rankings are not ideal, you may even be able to redesign your pages later. But to be honest, I don't recommend it, especially for those who design Web pages. On the other hand, if the site is not ideal for a related word search, I suggest adding new pages related to the keyword. You can add different but relevant content, and perhaps improve the rankings. I suggest that you do not actively update your search engine pages unless you find that you have never been viewed through this search engine or if the number of browsers from this search engine has plummeted. That is, unless there is a real problem, don't move.

Q: What Web design factors make it easier for Web pages to be discovered by search engines?

A: Let each page have a different page title (title), and each title contains the keyword you want. Let these keywords and some of the web content commonly used words also appear in the keywords area of the meta label. The best meta discription for each page is different (you can extract the first paragraph from each page if you are in a hurry). Most importantly, make the keyword you want to appear in the content of the page at a considerable frequency. There is no need to repeat the same words for the sake of increasing the frequency, but to give the keyword a chance to appear. Of course, it would be nice to repeat the keyword naturally.

Q: From the point of view of web design, does improper design lead to poor search results?

A: Yes. The most important page of a website is the homepage. If you have a fancy home, but there is no text content on the home page, title label contains no keywords, no meta label, then you really are completely wasted search engine for your free pass. Take away those too fancy pages and add text rather than graphics, and your site users will appreciate the change. Finally, start designing your site only after you list the top 10 best search keywords you'd expect. Once you've decided which keywords to make, use these words to create a Web page and use them to extend your content.

Q: Do you think web designers should spend money through intermediary services to help their websites register with each search engine?

A: Intermediary services can basically help you register a large number of 480 search engines that are not worth your application (and the search engine probably won't give you a lot of browsing). As for the top 20 search engines, I strongly recommend that you register them all.

Q: What do you think of the search engine for registration fees?

A: From the point of view of website designer or marketing website, this is a good choice. It's easy to get your site in front of the spear without thinking about meta or other labels. From the user's point of view, this search results are not entirely bad, because it is possible that they pick out the content is really good. The main search engine in the market now, only goto.com is the use of this charging method.

Q: What do you think a web designer needs to consider when searching for a classified search site that does not use manual collection for automatic collection of software (BOT)?

    A: When registering for a category search site, you need to spend some time thinking about how to use 15 to 25 words to describe your site. Focus on putting your key words naturally in the description and avoiding some of the advertising language. Then go to the classifieds site, search for your keywords, then list the relevant categories, and register your site in the category that is relevant to you and ranked best. Simply put, you can expect good results if you do this step correctly. If the first results are not ideal, use a little patience to try more times. In addition, you should buy your own web domain name, there is a must have rich content.