How to understand the business model of online education free thinking of the major platforms

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Why is online education a fire? Online education is a revolution? Online education Investment hot? We all know that online education is imperative, and more is really superfluous. Do oneself, connect the atmosphere, slow development, is the current you I want to do things.

Online education is beautiful. The 14th article, the recent reading of "free" this book, see inside the four kinds of free mode, old yellow to share with you now online education of the major platform is what kind of business model.

Direct Cross subsidy

What is free: a commodity that attracts you to pay for something else;

Who enjoys free: the last to pay in some way.

The model is to set the price at 0 (or close to 0) to make other products attractive and then pay for them. In today's free and popular era, you can see everywhere is a yell, such as: Free Experience card class, by sending experience card to attract people to enter, and then grab a part of them to pay to buy other things. This is not only to create fame, but also to achieve income, shopping malls a product low price promotion is the same, as a selling point of a direct cross subsidy.

One of the important points of the Internet thinking is to provide free stuff. The form of direct cross subsidy is that many platforms are now in practical mode.

Online free experience card, free public lessons, free on-site experience class, through this form of promotion, but let users pay, and then form the revenue of the website.

Direct cross subsidy with the later to say the difference between the free and pay model is the integration of products, the former product is two, or even more products crossover, the latter is a product of two ways, can not be divided.

Tripartite market

What is free: content, service, software, etc.;

Who enjoys free: anyone

Ever met? Do you feel like it's all? A kind of profit behind most portals is this model, offering free content, focusing on a large crowd, and paying for this free third-party pay or advertisers; free music playback software, which is for advertisers, free video sites or tools, But each video is preceded by an ad broadcast. In online education, the Web provides a free platform for teachers and students, but it is a venture or someone else. Many of the above courses are free to open, as the largest public class web site, there are Chinese cousera called the multi-Bay network, has been so go. But under the offensive of other educational platform charges, the UGC content is not the essence, the profit is difficult and so on become the controversial aspect.

Every online education platform is in business, and very few of them have great home country feelings to do this platform, is to get a piece of it. In the 11th installment of this series, "How is online education with internet thinking", Huang said: Free is not suitable for online education, because the online education market has been characterized by users as a charge, and then free to attack the market, will disrupt the entire market, but also a large number of online education platform headaches. In many Internet products, free is the pass, and later are to consider profits and fees, and online education does not need to do so, which is one of the reasons for online education hot.

The online education platform needs only the platform plus the teacher, if is to be settled yy and so on, but the cost is lower. With the popularity of online education, more and more institutions of the teachers will consciously out of their own business, as: Lei said: Standing in the Tuyere pig will fly, not good grasp how to be worthy of.

Free Charging mode

What is free: matches any product with a paid version;

Who enjoys paying: basic user

Some time ago, the ape bank a product line to the charges of money back to the user, causing a lot of turmoil. The ape item is a free and paid model that attracts users to use the free version, and the paid edition is more exciting. In the old yellow occupation, the use of network marketing industry, the industry's many software is the form of this mode, through free to attract users to use, but some features are limited.

In online education, ladder nets are an online educational platform that provides free courseware and teacher answers. It's a bit of a pattern, through the free product gathers the user, but lets the user enjoy the process, further promotes own product; Another guest network as a new bilingual learning community, is currently the first bilingual learning community in China, its initial model is through free courses to attract users, And pay is for more boutique users. However, between free and pay, each enterprise is to consider good, if the two differences are very large, so easy to reduce the user's desire to buy, so it is necessary to adjust in a reasonable range.

The best thing to learn about free pay mode is 360 software. In the face of most of the products are free, and paid products are built on the enterprise, which makes them live well.

Non-money markets

What's free: people choose to give away free, anything that they don't want others to pay for;

Who enjoys free: anyone.

I believe that most of the online education platforms are not very cold to this model, because it is a brand is the need to model. In this mode, the old yellow also do not know which platform can be used as a case, the prevalence of pirated music, in fact, for musicians is good, if not so much cheap and free music circulation, the popularity of each singer is so big? Is every concert bursting? Is it worth that much? So that's why paying for music is a bad way to go in the first part of the day, and paying for music benefits manufacturers and famous singers, and it's a way for a new singer to gather popularity.

Free is not online education, online education is not free, do not misunderstand the idea of this article. Old Huang just want to tell you that the gap between free and pay is very small, called free things, is actually paid, and paid for things, but is a luxury free.

Under the influence of Internet thinking, I hope this free thought can bring online education a little useful. For four models understand a bit rough please forgive me!

This article is the first online education from the media person Huang (private micro-signal: wo8013520) Original, look forward to your Exchange group: 143311349