How to use search engine to raise service

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

because the search engine can effectively improve the number of visits to corporate websites, so the search engine has become an indispensable enterprise to promote the necessary means of the site. Although most companies now understand the benefits of using search engine services, but not all enterprises understand how to effectively, economically and rationally use search engine services. Therefore, it is necessary to introduce the category of search engine services, implementation and use of skills, for enterprises, it decided to use the search engine services, must grasp the following knowledge:





first of all, it must first decide what kind of search engine service, is the free filling service or paid to add services. Provide "commercial" search engine free to add services to the portal site is not many, has a larger impact on only the Yahoo family. There is no economic pay seems very good, but there are a lot of deficiencies in this service, such as slow to raise (the application is usually accepted within a month), can not guarantee a raise on the success and cannot decide the image of the content (must be audited by the other side of the editor) and other defects. By contrast, the benefits of paid-add services are obvious, such as the speed of raising and accepting work, their right to formulate promotional content, to ensure the success of the raise. Therefore, it is recommended that enterprises do not covet cheap, in order to effect, it is best to choose paid service.   Then also according to their own target distribution of the different customer base, determine the business type of search engine, that is, positioning domestic users of the choice of Chinese search engine landing, for overseas market choice of English search engine landing.





Second, it is time to understand the use of search engine services to achieve the way, its form is divided into directly enjoy the direct access to the portal services and through their business agents to complete both of these means. Some enterprises mistakenly believe that direct marketing is cheaper than intermediary services and better service, but in fact, although the content of the services are not different in nature, but in terms of price and service response is still different. This is because now the portal has generally attached importance to the development of channel distribution power, they pay more attention to the agents, such as special protection services, through the agent's approach to apply for services will be faster service processing response, problems will be more convenient to solve.   In addition, each portal is not a proxy for their competitors business, enterprises and only through the help of agents to achieve the same time landing to the results of the major search engines, do not have to go to the errand to submit applications separately.





More importantly, the use of agents in the economy to be obviously cost-effective, and the degree of convenience is also a direct way can not be replaced by the common "ranking SEO" service items, if the enterprise to Sina, Sohu, NetEase this domestic three well-known portals on the search engine, it will cost 7,500 yuan, Each offer is 2,500 yuan and does not discount. But using agents is much cheaper, a typical representative of the way there is like a comprehensive search engine agents China million launched the "Search Engine packaging services", the same services, through the Chinese million to raise to these three sites, not only can be cheap 1000 yuan, but also to receive additional focus on the search engine gift services, natural cost-effective, This is because users can not enjoy the bulk of business discounts like agents.   Therefore, it is advisable to use the Service force of search engine agents to obtain satisfactory filling service.





Third, the enterprise will face the choice of what agents to serve their own important issues. Need to point out that is not what kind of agents are suitable for enterprise services, because some of the web portal to the small size of the business agents have exclusive provisions of the restrictions, that is, can not be at the same time the agent of their competitors to raise business, otherwise disqualified, large agents because the status of special will not be This means that enterprises if the choice of small agents, will not be able to obtain comprehensive search engine solution services, and the different size of the agents will certainly not be the same, this will naturally affect the quality of service to users, so the enterprise as far as possible through the larger agents to add search engines,   At present, the industry is well-known only www.net.cn and a few.





in understanding the above basic application "principle", "the detail" question also must pay attention, otherwise the enterprise website even if is searched, its effect will be greatly reduced, according to China million Nets introduction, the enterprise uses the search engine service should avoid following three kinds of mistakes:





one, in order to spend less without effect, blindly choose "Fast landing" service. Fast Landing Service Although the price is relatively cheap, but because it is based on the actual size of the company's Web site to determine the ranking page position, so the enterprise site is easily dumped behind, so the enterprise should be in advance before the raise, the same nature of the site is a lot, if too many of the best choice "fixed rank" or "   Ranking SEO "service.





second, when filling in the description of the website profile, it is important to describe the characteristics of the product and service, rather than the empty introduction of a line such as "a company is set up a certain year".





third, as far as possible to take a comprehensive solution, that is similar to China million nets such can provide a site can be raised to multiple portal search engine "combination package services."  Because the potential customers of the enterprise may be distributed among the customer base of different portal sites, only the coverage promotion can achieve the best results.