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SEO is now a sweet and pastry ah, all build the site of the individual and the company need to use, Baidu and Google have spoken, after the site ranking competition will be the user experience of competition, only to stand in the user's perspective for the sake of users, to provide users with the needs of things, so that users satisfaction, to improve the loyalty of users, Search engine is full station in the user's point of view of the problem, if users think you this site is very good, it will give the site the appropriate weight. SEO's role is to say here, or we today's core problem--How to use SEO to do crisis pr.
Now the social competition is more and more fierce, especially the internet industry, a popular profit model out, tens of thousands of sites to imitate out, as if over the bridge, the Chinese New Year dance lion climb ladder, accidentally by others Yin, you may fall or even death. There is an old saying good, not afraid of 10,000, afraid of in case, to prepare for a rainy day. But the premise is that your company should be fair to participate in the competition, not to play dark strokes. But you do not make a little gesture, does not mean that others do not. So it's important to be defensive.
Early to do a good job monitoring, although this time your company or company website has not been negative information. This I recommend a Google Express tool, need to login Google account, search terms in this search box to enter your company name or the name of the site, you can monitor the site included, this code is site:www. Your website. com. The following types can be selected blog, news, real-time, video, etc., see the situation, is generally selected all the results. Send frequency once a day, the results of the selection of the best results or all the results. Send to your Google account mailbox or feed, generally choose the mailbox. This mailbox does not have to be a Gmail mailbox, you can also use other such as 163 mail register Google account. Set up after the day will receive mail, to see for your choice of monitoring keywords what the latest information or the latest collection of websites.
The following will talk about your monitoring of the key words appear negative information how to do, the general first appeared is the forum, because now the forum a lot, interactive strong, and free, like Tianya, Baidu almost seconds, and reply to a lot of people, immediately the post came out. Generally, this negative message is either a member of the company's website or a competitor. This time can be used to create an SEO and add outside the chain method to solve, he in the forum on which plate posted, you also posted in this place. The general others send negative posts to attack, will not give this post plus outside the chain, this time you posted a post by Baidu seconds after, to add a few outside the chain, the quality of the chain is not high, this effect quickly. can also use the long tail keyword to Baidu know, post bar, Tianya question and answer to publish content, this negative information is to search what word out, you use this word, and the word expanded according to the word, of course, the meaning of neutral, others see you are a third party, do not participate in either party. These places send the information is also a very quick, these content enough to the negative information of the post to squeeze out. These are the quicker ways.
There are some non-SEO methods can be solved, but very slow, maybe when you finish processing the post also sank down. such as the end of the large community has complaints, you in accordance with its provisions, the submission of relevant information, it will temporarily set up the post to prohibit the reply, but after the approval of the later will not delete this is not necessarily. If your company is a well-known big company, has certain influence in the society, that certainly will delete. But if it's a big company, there's got to be a PR department, so I don't have to play these tricks here. Even if the end of the end of the post to delete, but Baidu still have snapshots, such as Baidu Update obviously not, then to Baidu complaints, and repeat the relevant certification to submit the audit, the audit passed on the line!
Above just a personal point of my humble opinion, into the SEO industry less than a year time, let you laughed at!