How Web design makes search engines friendlier

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The source of web traffic is a large part of the key is the search engine, search engine accounted for a large proportion. Therefore, in the course of the operation of the website, we must make the search engine more friendly to the site, so that the site display effect to maximize the embodiment. Many webmaster friends pay attention to the friendliness of the site, but they tend to ignore the structure of the site itself, the reason is that the website designer and the site operators are not the same person, there is a certain degree of error in coordination, however, some errors will be the site of the search engine unfriendly. In the process of website design, what problems should be paid attention to to make search engine more friendly?

1, need to be indexed content

Although the search engine is constantly improving and developing new functions, but relatively, there are a lot of difficulties, such as flash,java applications and other non-textual content is difficult to search spiders see, so in order to make the search spider can fully identify the content, suggested and must use HTML text form, Because content is the basis of rich Web sites, but also in order to make the site in search engines better rankings.

Indexed content In fact also contains the quality of content, Baidu search engine began to implement the "Baidu original Spark Program" will be the height of the content to promote, the future development trend is more focused on the quality of content, so want to get spiders better indexed content, you must create unique content, Unique must be embodied in: absolute originality, unique views, real-time grasp, grasp the demand.

2, need to crawl the link structure

The internet is made up of countless spider webs, want to make the site better included, that is, index more links, you must do the link structure can crawl, link structure is very important, directly related to search spiders in the shortest possible time to crawl to more links, that is, to assess the effectiveness of spiders, Of course, check the site's link structure.

Navigation Links: Navigation links are undoubtedly very important, but many sites here make a fatal error, the navigation is hidden or unclear, and even the use of flash,javascript and picture style, it is difficult to let search spiders crawling, resulting in indexing problems,

Structure recommended Links: Web design process, whether in the home page, channel pages, or content pages will be set to recommend links, however, a large number of webmaster friends did not carefully think, often appear in the same page many times the same link, in fact, such a small significance, should try to avoid, and should be done widely and set.

Digression: Website design, more need webmaster friends enrich the content of the site, create content at the same time need to do a good link strategy, out of the need for relevance content recommendations, but also should do a good job of the cause and consequences of the supplement, which is a lot of webmaster friends ignored.

Need to pay attention to is: Although the website designer is very difficult to be able to link the structure design perfect, but stationmaster friend may take the necessary measure to gradually perfect, Sitemap.xml website map can let the spider more quickly effective understanding website link structure, better crawl. The Robots.txt file setting is to allow spiders to remove the crawling which "irrelevant pages." There are also nofflow and canonical tags to prevent decentralized weights and centralized layout weights.

3, the need to conform to the logic of the Web site architecture

Website architecture is the most important part of website design, mainly consider the structure and flow of the Web site theme hierarchy system, generally divided into flat mode and deep mode, flat mode mainly used in the structure of a simpler site, such as: personal blog, small business sites, and deep mode is mainly used in the more complex structure of the site, Like the usual forum, community and Medium Enterprise website, because the depth of the model to facilitate better management in order to search spiders better crawling.

It is to be noted that: in the design of deep mode, links should be done to each other, the hierarchy should be clear, confusing link structure can easily lead to search spiders crawling without effort, but also need to pay attention to details, such as the list page how to set up to let search engine spiders crawling, and pay more attention to user experience? This is directly related to the transfer of weight.

Article Source: Insulating board http://www.jiagongjueyuanban.com, author: Yang Xiaoqiang, reprint please specify.

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