How will the future Super app develop?

Now, with the expansion of the app market, about the development trend of the app market and the future trend of all kinds of app is also different, the app market is also the emergence of various types of applications, now the app market has become saturated, even if there is a series of new applications, are imitated under the old before the changes.

After a few barbaric growth in the industry, county's users became less curious. Niche apps can still linger, and mass-market apps are starting to fade, and the Super app is gobbling up the market. Since last year, the future of the native app and web app has been growing, largely because several giants have been quietly pressuring the market to try to build a super app to control the mobile internet market.

Of course, the big environment market is certainly still a lot of app blossom situation, but from the user usage rate, has begun to appear the trend of the Super app. So which apps will become super apps? From the latest data released by Eric, instant messaging, browsers, and app stores are the three most widely used tools (in fact, the third is the system tool, but not yet the possibility of becoming a super app, so skip it, sorry), Covering 257 million, 214 million and 161 million, followed by online shopping, on-line music, security, online video, payment, and preferential price-comparison applications.

In terms of product functionality, the "top three" instant messaging, browsers, and app stores are the most likely to be super apps, using micro-letters, UC browsers, and pea pods.

Instant Messaging

As you can see, in instant Messaging, micro-letters are becoming a super app, social, information, games, mailboxes, music, maps, shopping, payment, financial management, life services and other functions readily available, and micro-letter has 600 million users, the user scale second only to the same use mobile phone QQ, but micro-letter users than the hand Q more active , the industry is also more optimistic about micro-letter.

Micro-letter has been irreversible on the way to the Super app, Tencent to give micro-trust, and continuously for micro-letter add a variety of functions. At first, the industry was generally not optimistic about Tencent through the micro-letter to do other than social services, but the micro-letter a little bit to prove that its new features can cause a sensation in the industry, public platforms such as mobile games, mobile payment is also the case.

Now the micro-letter is very confident, New Year red envelopes, drop a taxi is to let micro-letter harvest a brilliant year, next to say what the micro-letter will add new features, Address Book function early in the plan, micro-letter do search is given high expectations, in addition, recently micro-letter has been connected to the beginning of the test advertising project. To say that the micro-letter to add weather, calendar, Notepad and other tools such as the function is not difficult, as long as there is a need to advance at any time.

There is public opinion that the micro-letter more and more bloated, this can not be denied that the Super app is beautiful, but there will be some new burdens appear, the development of products is always in a problem-solving situation.

Mobile browser

For now, there is also the UC browser, the same as micro-mail, which has been in the mobile internet industry since the Symbian System era, and has finally grown in the Android and iOS era. According to the latest "2013 China Mobile browser Industry Analysis report," The data show that from November 2012 to November 2013, the mobile phone browser industry average monthly coverage of 170 million, UC Mobile browser, QQ Mobile browser, Baidu Mobile browser by the top three in the industry, The user penetration rate was 65.9%, 32.5% and 10.4%, respectively.

The data in the report also shows that from November 2012 to November 2013, the user size of mobile browsers continued to grow by 4% per month, and the length of effective use of users continued to rise, with a 97% increase in November 2013 over the same period in 2012, This suggests that mobile browsers are becoming more and more important as mobile internet portals. At the same time, the number of users using mobile browser is decreasing, November 2012 is 1.42, November 2013 is 1.29, and the corresponding data and PC browser use 2.46 per capita, which indicates that users gradually rely on a single browser on the mobile end.

In the last two years of mobile internet, there was a time when public opinion began to decline the market value of mobile browsers, thinking that the mobile Internet was an era of app blossom. However, to this day, the voice almost disappeared, and gradually the mobile browser has become recognized as one of the mobile Internet portal, and even appeared to be the voice of the Super app.

It is conceivable that on the PC Internet, most of the operations are done through the browser, although in the mobile internet era of the decline in browser dependency, but a wide variety of use requirements will eventually be set in a application to achieve, it must be a mobile browser. To say that there is a so-called Super app, mobile browsers are inherently super app material.

UC Browser deep years, and finally wait for their own, super app contention is a place for UC. However, Tencent in the mobile phone browser market is also very strong, QQ browser is enough to fight with UC, and Baidu is the mobile browser as one of the core of the future, no browser support, Baidu Mobile search will be weak a big cut.

Application Store

App Store has become one of the essential applications of mobile phones, which used to be a tool for users to download apps, and who thought it had the potential to become a super app. At the beginning of January, when pea pods completed 120 million of billions of dollars in funding, announcing that it would transform from an application distribution channel to a mobile content search, the pea pod Search is no longer limited to mobile apps and games, and has expanded to include music, pictures, novels, movies, TV dramas, mobile themes and more.

The most basic requirement of becoming a super app is that it is often used, versatile and versatile. Although the Pea pod is not a super app at the moment, we can already see some of the Super app's Shadow. For the application of Pea pod store, often not a problem, the need to solve is the function of many and wide range of uses, from music, pictures, novels, movies, TV dramas, mobile phone topics such as the search for a good starting point. In fact, Baidu and 360 have also started to use the distribution channel to sell.

Knot

It's not that there's no other app for the Super app, the Super app solves more problems, and the longer it takes for users to spend more time on a few super apps, which means that the market value of other apps will be compromised.

Who will eventually become a super app? The current micro-trust and UC browsers are ahead of other people, pea pods can only be considered to have potential.

Wen/Wang Liyang

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