Huang Zhiping: Group purchase from the popular to small public

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Group buying site in the country has long been a seed, also has been growing, but fertilization has not seen the best effect, so the domestic group buying site has not been a lot of development, such as the new group network, Love Room network, etc. belong to this traditional group buying website, Non-mainstream, just as an auxiliary means auxiliary function, For example, I buy a house to buy furniture when is met Jian Wei furniture group buy day, accidentally installed, also less than 5000 yuan expenditure, this is the 2008 when things, so you can see, group buying has already begun, is only a secondary non-mainstream means.

Group buying really ushered in the dawn and rapid development when Groupon appeared, popular in the United States, it is also the Wang of the U.S. network keen to find and initial exploration to make the domestic purchase began to enter the track, rapid development, let people feel the original group can also do so, but also can make money, the technical threshold of the ground visible, As long as a small office + a technician + several salesman can start group buying business, enter the threshold is so low, no wonder many of the big companies have done good executives have their own out to buy, so in a short period of six months by springing up more than 1000 group buying sites (online data, Let's say that the development of more and faster, there are a lot of 11500.html "> Group buying Navigation site, through the in-depth exploration of these group site discovery, you will find some clues to the direction of development:

The first stage: Popular group buying mode, what is the popular group buying mode? This is a time to rob the floor, every group purchase site in the constant in each of the center of the city to set up a separate station, the product is a variety of products, a dazzling array of people like to receive; In order to cater to the needs of the public, no type, no age, no city, All kinds of products are on, as long as attract customers, I will call this period as a popular group buying mode, aimlessly looking for the target customers, resulting in a lot of content duplication, it is satisfied with the general population.

The second stage: the small number of group buying mode, this model is a refined type of group buying mode, is on a product regardless of group purchase, or a class of products, such as the continuous group purchase mode, such as IDC group purchase, such as condom group purchase, such as group purchase, the group buying mode is relatively small crowd, but also more concentrated; Due to long-term group buying , in terms of price and service may be more than the popular one-time group purchase mode more in place, but also more able to retain people, to achieve long-term development.

From the expansion of the popular group buying mode, the development of small and exquisite group buying mode is bound to be a broad road, in order to drop the pie in the sky we are happy to see this development, so that the real need to buy the public can benefit.

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