Huayun data Yu Ying: Price is not a determinant

January 8, the first China IDC industry ceremony held in the National Conference Center. The theme of the conference is "new new capital Technology" Li invited the Ministry of Industry, Communications Development, Telecommunications Research Institute leadership, IDC Enterprises, telecommunications operators, Internet enterprises, equipment manufacturers and other industry elites gathered in a hall, the pulse of China's IDC industries in the future trends, and jointly promote the healthy development of China's IDC industry.

At this conference, Huayun data COO Yu Ying received interviews from a number of media such as CSDN and Tenkine. He said that the 2014 competition in the public cloud, the entire industrial environment will change, the entire industry will flourish. Microsoft, Amazon and other foreign enterprises in the coming in will not cause the impact of the country, but has brought about the promotion.

AWS in China, some of the domestic cloud manufacturers have just started a price reduction move. We know that by 2013, Amazon and Google have also cut prices many times, and the scale of the downward adjustment is very large. Yu Ying said that, like Amazon and Google's price reduction, you see a few big price cuts, in fact, it is volatile. In fact it has a lot of local prices, not the whole. What is the real need to increase the share of the competition? Not by price, price is not the determinant, but the function, is your service, lies in other value, lies in the user's experience.

The following is an interview transcript:

Reporter: Huayun to do all the clouds, will certainly face different levels of competition, the entire public cloud market this year set off a very hot discussion, I would like to know, you on cloud Computing 2014 competition trend is what analysis?

Yu Ying: 2014 in the public cloud competition, the entire industrial environment will change, the whole industry will flourish.

Why so, first, Microsoft, Amazon and other foreign enterprises come in, not to the domestic impact, but to bring the promotion. Overseas standard products, can be in China as a display, will promote the definition of our products, packaging, service capacity has a overall rise, which is a promotional role.

Second, we also see 2013 our own access to open, licensing. In the 2014, the state and government will make more moves in these respects, so that the industrial environment can move towards the direction of promoting development. Synthesis of these two points, 2014 in the overall market demand has been very large, but due to industrial environment constraints, and suppressed an explosive force, will be in 2014, 2015, 2016 will gradually release. From a competitive point of view, is eight, recount, in the past few years will not appear a single big, in this kind of supervision gradually open, everyone on products and market use of the habit of forming standards, we will be very benign competition atmosphere. But there will be an increase in speed. This is on the public cloud.

Behind our Huayun or consistent style, as a platform operators, we will be strategic alliances, strategic cooperation in the way to carry out this expansion. Huayun and Ufida reached a strategic cooperation, Ufida is a mixed cloud, on the Hua Yunping platform of a mixed cloud way. We are talking to Microsoft about the next mixed cloud style, we can not do it ourselves, or in this way to build the entire biosphere, this is my mixed cloud development.

Reporter: In your opinion, compared with other cloud service providers, Huayun provides the cloud storage services, the most important advantages and characteristics?

Yu Ying: In 2013 we talked a little bit more, except for these, we talked about safe clouds, the cloud of compliance. Well we are a widely covered cloud. Because we are the domestic provider of cloud computing node most of a service provider, in the operation of more than 10 nodes, currently still sales of six or seven, the rest are sold out. So this is our broad coverage, including the United States, Hong Kong, have our cloud computing resource pool. In 2014 we in this month's Spring festival, should be more detailed introduction of our new generation, across the two generations of product lines, this generation of our product advantage will be several.

First of all, from the flexibility to say, do a real DIY, all DIY, can be applied to the structure of mixed clouds, but also to make their own group of autonomous intranet groups and so on. Our previous product DIY has a lot of limitations, his limitations include some resources that you have to put in. such as bandwidth, or IP address.

Second, in time, because we are online purchases, we all do it, but about time, about how to calculate, when it expands, it's very complicated. We also use a very good business logic, in this can also do DIY. So that users can reduce its cost, but also can think about when to start, when not. This is a big change on our new product line.

In addition, we have a great upgrade in the infrastructure, both in reliability and performance are greatly improved. In terms of reliability, not only is there a thermal migration, but it also includes data security. Data security, each of our data, each byte, has three copies of backup. Any damage to a hard drive will not affect our entire resource pool. And in the performance aspect also has the very big enhancement, we in this performance, may say does not use mutually, or is the oversold. In this area almost your cloud hosts, and the resources that you enjoy, are within this resource architecture, and are very close to physical. This is a big boost.

There's another one. In terms of safety, we have reinforced all the safety. Because the cloud this thing and traditional things the biggest gap, on the internet will face a lot of attacks, some attacks are very powerful. Including operators are unable to block. Can only rely on such technical means to access. We will then add a large volume of traffic cleaning to each node. There are a lot of safe reinforcement.

These are our new generation products and platforms, the architecture, the official release in January between 20 and 25th, this is the current plan, then please pay attention.

Reporter: AWS in China, some of the domestic cloud manufacturers have just started a price reduction move. We understand that by 2013, Amazon and Google have also lowered prices many times, and the scope of the reduction is very large, in 2014 there is a voice said that prices will become a public cloud of an absolute factor, how do you think of this problem? If not, what do you think is the factor of 2014 years?

Yu Ying: This is a very good question, I'll share it first. Huayun is a service that runs cloud computing since 2010, so in this piece, we have more market monitoring. You're talking about prices like Amazon and Google, and you see a few big price cuts, but it's volatile. In fact it has a lot of local prices, not the whole.

Overall trend above, its price is going down, this is very simple, that is because as the scale increases, the cost is downward. Domestic prices, the reasons are various, one is to eliminate some idle costs and carry out some price promotions, we do not represent his true and reasonable price over there. Another kind of he may be some trial run stage of operation, resulting in some confusion in the price system, the price is unreasonable to go down. But these people can see the price reduction, each price reduction everyone feel again dozen price war.

I remember in the first half of 2012, I was very concerned about this matter, very nervous about this matter. Feel that the market, often play a price war, so far I have been very confident that this is not the case. First of all, I would like to say that, from the cost of optimization, speaking of price first cost. From the cost optimization, the domestic cost structure has been higher than abroad, which is caused by two reasons.

On the one hand, the cost of our network resources is high, but the cost of network resources, but also some confusion, there are some opaque, immature market place.

In addition, the domestic hardware market, compared with foreign immature, his price is very large. So in this case, the domestic adjustment structure, compared with foreign countries is very much worse. But in turn, when the industry environment improves, when everyone is concerned about, when everyone is converging, the space can be optimized is very large. At a time when the cost structure is so complex and so poor, some cloud companies in the country can still experience a wide range of experiences. For example, like Huayun, are in this has precipitated a lot of experience, do a lot of things.

So now like Huayun and so on, its product design is absolutely stand the test, the back will not be the impact of these things. You say I have a price reduction, or I suddenly how, will not. So this is one aspect. Huayun price down, any one of the promotion of competition, are no problem. This is the one I want to say.

The second share is that the price war does not help the business grow on the market because it is interesting. Cloud computing This is very interesting, the customer turned away the cost, if he is not here, I turned to another family, his cost is actually very low. But it's also hard for customers to say that there is something to lure it away. You said my side than your side of the low price of how much, went away, will not. My side white give what function to go, also won't. His fear of trouble caused him to stay sticky very high, which is very interesting characteristics.

So on top of that, you say to do it in the form of price warfare, which has not yet been run, is now in the domestic wide range of operation of these, have already known this truth. Can not say that it is impossible to rob these shares from others. What is the real need to increase the share of the competition? It's not about the price. So price is not the determining factor, but in the function, in your service, lies the other value, lies in the user's experience. At present these aspects have not formed one industry standard. So people have to go and fight these things. You say local things will have, there must be. The promotion will have, will certainly have, each family will come out. Our promotions are meant to attract the use and experience of our benefits and advantages, not to say that getting you out of there isn't going to be such a goal.

Reporter: When all the large service providers, can provide a comprehensive calculation, storage services, in the end it produces this difference, may be very small, the final cost will become an absolute factor?

Yu Ying: In the product above will not be very small, it is said that the homogeneity of the competition will be circumvented, each home will have the characteristics of the family, it must be so. We huayun the most concern in the domestic is Aliyun, Aliyun do some things, his characteristics are facing the electric dealer, he faced the electricity and downstream to provide things, this is one of his characteristics, which he did the strongest.

Huayun's approach is to say, we go to the region, through our channel partners, to the region to do the coverage of the region, these channel partners, we do not need to convey the brand to the final users, we want the channel partners and local customer service capabilities, and then into the delivery of our products, is this practice.

This is required in a considerable number of customers, he needs some service staff around, and can understand him more, and can meet the change, and not to say that a big store nothing change, for all people, there will be different customers, need different practices.

In addition, we will do some other special things, some value-added services. Our Huayun platform is to build the biosphere, and our partners can add something to them. Unlike Aliyun, they can make their own characteristics, there will be customers have different choices.

What I have just said is that the function at the bottom is likely to go in one direction, but in delivery, the provision of services must be very different.

(Responsible editor: The good of the Legacy)