Hulu watch TV show has nothing to do with cable TV service

Fully promote the pay business, so that network video site Hulu is very embarrassing situation.

According to foreign media reports, Jensen Kila, a video site Hulu CEO, said the new Hulu Plus paid service would not have an impact on cable television services.

Not long ago, Hulu officially launched the Hulu Plus fee-based service, which allows users to pay only 9.99 dollars a month to watch TV shows via PCs, iphones, ipads and internet TVs. It is understood that Hulu Plus's television program mainly comes from NBC, Fox Interactive and ABC's broadcast network, not cable television network.

Hulu CEO Jensen Ki says that for end-users, we will offer them the easiest way to watch TV dramas on their favorite devices, which are priced at a fair price; for our content partners, we provide revenue opportunities for them, To compensate for the cost of making a TV show. At present, the outside world is not clear about the proportion of the parties.

In fact, Hulu, which has been offering a "free lunch" to attract users, is helpless to launch a fee-based service. For years, Hulu's investors have been urging the company to launch paid services because advertising is not enough to provide high returns. Hulu has had to launch a subscription service because of pressure from investors. Hulu is owned by News Corp, NBC Universal, Disney and private equity agency Providence Equity.

Hulu has reportedly been preparing for a year to launch the Hulu Plus service. Kira says balancing the relationship between users, advertisers and content owners is not an easy task. The problem is that paid services could upset some of Hulu's users, leaving some users to lose.

Since the introduction of free services in 2007, Hulu has climbed fast, but advertising revenue has not kept pace. Hulu said earlier this year that revenues exceeded $100 million trillion last year. The company plans to achieve its target of more than $200 million trillion in annual revenue this year, and Hulu has to bite the bullet as the profit margins for advertising sales are limited.