improving keyword and user search to match degree is the factor that affects website traffic size

Absrtact: In SEO optimization, how to improve the keyword and the user's search for the matching degree is absolutely the impact of the site traffic is the key factor. Just like you do SEO optimization How to operate this keyword, and the user Search SEO optimization method, so the matching degree is not high

In SEO optimization, how to improve the keyword and the user's search for the matching degree is absolutely affecting the size of the site traffic is the key factor. Just like you do SEO optimization How to operate this keyword, and the user Search SEO optimization method, so the matching degree is not high two keywords, naturally when users search their site will certainly be lower than some of the higher ranking of the site. Especially for the optimization of long tail keywords to improve the site traffic, to increase the keyword and user search words matching degree is very important. The general matching degree is divided into three kinds: exact match, height match and fuzzy match. We want to improve their keyword and user search word matching degree, first of all need to understand the user's usual search habits, which is the same as the choice of keywords to match the user's search habits. Today I mainly talk about the importance of increasing the matching degree to the website traffic.

One, perfect match type

The best option for maximizing traffic is that the article title matches the user's search terms exactly. But the exact match is easier said than done, after all, the search terms used by each user are different. So how do you analyze what words best match the user's search terms? First of all, we can according to the relevant search keywords, these keywords to match to the title of the article, such as we write an article on SEO optimization, then first look at the relevant search keywords have what, as shown:

Once the words have been searched, the words are inserted into the title of the article. We have to write how to optimize the title can be written "from two aspects of how to optimize the SEO", "Cattle case: How to optimize the success of the SEO" so when there is a user search SEO how to optimize this keyword, their own article if included , natural can get very good rankings, do not believe, you can try, if the article must be included.

Two, the height matches the type

Relative to the exact match to operate it is very difficult, and search is also in order to be better for the user service and think of since can not exactly match, then the height of matching, the effect is good. What is the height of the match?

As shown in the figure, the definition of a height match must appear in the first 80% search keyword, and is not separate, and this matching method is also the current mainstream, unless you are searching for two or three words of keywords, if the search is long tail keyword, such as the author of the search is Taobao seo video tutorials, we can see in addition to Baidu video, The other does not exactly match, search lead will appear according to the title of the user search word number to red. So since we can not do a complete match, seriously analyze when the user search for a word, what words to search, as long as possible to match the user search terms, the natural ranking is better, get more traffic. After all, search the results of the index, whether you believe it or not, the high degree of match will appear in the front, this meaning is very clear, because this is also the search cited a large number of users to search the word page may be more in line with the needs of users, so, do not complete match, then the height of matching can also be used for reference

Three, fuzzy matching type

What is a fuzzy match? What is a fuzzy match? For these two problems, we can explain them by example, as shown in the figure:

As shown above, we can see, in fact, search feedback search results are almost always missing the end of the page, and search used words do not match, why is this result? Personally, first when a user searches for a keyword, Search leads to match the user's search terms with the page data that exists in the database, if there is no exact matching page data, then choose a highly matching page, and even a highly matched page will not, then according to the matching rules to select some seemingly matching degree of strong page data. And we can use this to optimize our page to get the maximum flow, of course, to want to own the page can be in the case of fuzzy matching, get good rankings, first site weight is higher, this is a prerequisite for fuzzy matching degree ranking, followed by the title must have a matching key words, indivisible. The last is maintenance waiting to get ranked.

Appropriate to improve the page title and search results in the matching degree, can definitely make the site traffic higher. If you understand some user behavior psychology, then in the setting of content title, nature can be the user's point of view to analyze, such as users to search for SEO methods, more will use what kind of keywords, the specific circumstances of their own analysis, and finally gave everyone a word: the world is not difficult, only fear.