In Webmaster Network summary: How to make your site someone to see

Source: Internet
Author: User

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In recent years, to do a website has been a person can do things. The integrity of the website's services, from web design, rental server space to the search engine optimization, have found professional companies to carry out services, and the price is relatively low.

It is no longer a difficult task to have a website, but how to let your site be browsed? Advertising? Exchange connection? Search Engine optimization?

That's right! These are practical ways to increase the volume of web browsing. However, when these jobs stop, the site's traffic will immediately fall. Moreover, this kind of website promotion work needs the massive cost investment. We are studying and thinking is whether the site construction, through the construction of certain functions and mechanisms, can improve the user's stickiness, so that users will continue to come back.

First of all, we look at the existing Web site systems, those functions and mechanisms can be very good for users to produce viscous.

1. Practical Web site, to provide information inquiries, access to a particular kind of information

This site provides visitors with some of the necessary information. When the user encounters some consulting problems in real life, the relevant information can be queried from the website.

This can be used as a professional website or a product site to build the station train of thought. Product site should be the most authoritative official website, need to provide the most detailed product information inquiries, such as product usage instructions, problem diagnosis, software downloads and so on. It is best to be able to support all users who use the product to get all the problems solved from the site. In this way, consumers of every product will naturally become loyal users of the site. For professional websites, it should provide more comprehensive professional information and provide a platform channel for all users to find the information in the professional field more easily.

Another kind of information is news information. People's demand for news is always there. This demand will be in different areas of the news needs: social news, overseas news, gossip news and so on.

Provide the tools used to meet the needs of the target population in their daily lives. However, the innovation of the tool still needs certain creativity and development.

2. The website needs to leave the visitor's information

If the site can leave visitors to their own things, and there is a certain value of content, (in accordance with the following: www.hngwyw.com) These content can produce to the visitor's stickiness. This can be a user's article, a picture, or an activity integral.

For example, the current blog site is the easiest way to create sticky web site systems. Even if the user does not write a blog for a long time, it will be remembered at some times. However, the difficulty of blogging site is how to let users start to write the first article, put their own things up. To avoid this problem, blog sites should have the following two criteria:

A. Easy to use, let the user write the first article easily, send the first picture

B. Attractive, the system template is very beautiful, but also provides a simple custom template

For example, the original BBS forum, but also through the user published articles left the user's things. In addition to the user's integration to the user in the online activities of the incentive, but also can become a user nostalgia site material.

3. Relationships established between visitors

If a visitor establishes a relationship with another visitor on a website, he or she will maintain the stickiness of the site because of the relationship. So websites should actively help visitors to build their relationships.

For example, QQ users even if there is a better instant messaging software will not leave QQ, is because users in QQ friends. This relationship usually has the following two kinds:

A. Friends, one-to-one relationships

B. Group relationships, the relationship of multiple people aggregation

It is more effective to establish a relationship between the visitors, but it is more difficult and requires a certain amount of time and power. This power can be a real-life activity. Through activities, some people can be encouraged to quickly build relationships online. Another way to build relationships is to increase contact between users. There are more typical examples in ANYP: Users can see who is paying attention to themselves, and other recent articles are randomly recommended under each article. These are ways to increase the number of visits between users.

4. Relationship between visitor and website

The site needs to maintain close contact with users, while showing concern for the user. The most gentle and workable way is to have regular email reminders. This way in the relatively large mature web site more reflected.

For example, MSN Group sends emails every one weeks to remind people about the dynamics of their web site this week. The Foreign Theatre website will email the latest show every week.

Through this timed reminder, keep the contact between visitors and the site, but also regularly remind users to visit the site to ensure that the site's traffic. This way to achieve the way is not difficult, just need to have the website with automatic email send function. This function is best to be able to according to the user in the website behavior and the record, automatically generates to the user targeted email content.

5. Discount and Lottery

The site offers discounts and lottery is a great way to attract visitors. By offering preferential items on a regular basis, many visitors will be attracted to visit the website regularly to find the favorable content.

For active users and the award of the highest score points, can inspire users to compete with each other, so that users in the site's activities more active. This kind of offer often can make full use of the remaining resources of the website operation organization. It's almost a 0 cost for a website operator, and it's a free experience for products and services.

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