Increase interactivity and let users "stick" to your site

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How to increase the interactivity of the website has become the hottest topic of the 2012 electric business enterprises, and now many of the electric business sites are also in the "cement" site to have "thinking" of the site transformation. If you are also in the electric business circle, you should also consider how to increase the interactivity of the site.

Traditional Electronic Business website, interactivity is very limited, the site's only interaction may be in the product reviews above, and many of the site's "garbage" comments so many consumers do not believe that these so-called comments, so it can be said that the traditional electronic business site interaction is almost 0. The result of no interactivity is that the user page stays short and jumps out a higher rate.

So increasing the interactivity of the site is very important work, now in front of us there are some sites in the interactive to do very well, but also very successful, we do their own website transformation, we can learn from these successful website. This time the author has also been thinking how to increase the interactivity of the site, combined with these successful sites, I think in the following some of the work can be very good to increase user interaction:

The first is the layout of the Product List page and the arrangement of the content

We all know that the more users like the layout of the product and more to meet the needs of users can greatly increase the sales probability of goods, and the best layout and content is to allow users to increase participation, let users help you typesetting, let users help you to select content. At this point we can refer to the beautiful saying.

On the list page of this site, the leftmost place has a "24-hour Hottest" section, here will tell the user, what is now popular, will play a recommended role, and this 24-hour hottest is based on the user's clicks, typesetting is very consistent with the user's preferences. In the display of goods, they add a member of the comments, such content is actually the user most want to see, this is the most authentic evaluation of the product.

Beautiful said is a reference, our website can also take this as a thought, to carry out the planning of merchandise list page, so that users more participation.

The second is the adjustment of the Member Center

Now most of the members of the Electronic business site is only to meet a number of simple management functions, user-friendly query orders, management accounts. Such a member-centric function is very limited, and users rarely stay in this area. But if you make a small change, this member center may become the user's longest-staying page.

Imagine, if you are a member of the site, in addition to the function of order inquiries, but also to list the user has bought or often pay attention to some of the goods, then for users, this member center is equal to a special for his custom inside page, and are his favorite things, Then he will certainly stay up longer.

Of course, the Member Center can also make a lot of changes, as long as it is able to attract users to reside, help marketing can be.

User self-service platform is worth maintaining

Such a platform interaction is very good, now most sites just do a product review module, as mentioned above, many users have questioned the authenticity of these comments. But the question and answer platform is different, the question and answer method can attract more people's participation, the communication between users will certainly get their trust. More importantly, such a platform, has a very good pre-sales to promote the role of sales. Users do not even have to contact customer service, you can through the platform to understand a very detailed product, understand the advantages of this commodity, in the use of the attention and so on.

Question and answer platform for the continuous increase in the stickiness of users is very helpful, users in this platform to ask questions or answers will promote his own moment of concern, he will be aware of the question is not someone in the answer, their answer is not to get the approval of others and so on.

Add the "I Like \ Favorites" feature to help with marketing again

Such a small button, the effect will be amazing, when users click the button, not only to facilitate their own next purchase, but more importantly for us means more than once or more n times the sales opportunities.

For example, when a brand has a new product on the line, we can give "like" the brand members to send a standing letter, then in such an interactive process, there are many opportunities for sales.

Like the above mentioned places, are to allow users to participate in the site, increase the interaction between the site and users, through some of these changes, I believe users will be more willing to go to your site, will also be longer on your site to stay.

There are many websites that are already doing this, and I believe that in the next 2012 there will be more sites that will increase interactivity as an important job for the site to be revamped. Article by http://www.aidai.com/original submission, reprint please indicate the source link.