India mobile Phone market War: iphone cold Lenovo/Millet Music Blossom

Apple recently announced that the iphone 6 and iphone 6 Plus will be available on October 17 in mainland China, where users can buy it via the Apple Store online store, Apple Store store and Apple authorized dealers. This means that the Gospel of mainland Chinese consumers is really coming. Consumers do not have to pay higher prices from the scalpers, so that flourished's iphone parallel business is Bo. Tencent Technology has reported that Apple's Hong Kong shop outside the yellow cattle, hoarding the iphone 6 to the mainland sales, now scalpers have to cut prices to deal with inventory. While mainland Chinese consumers are quick to rejoice at the iphone 6, Indian consumers are less aware of the mood of mainland Chinese consumers, as planned, the iphone 6 and iphone 6 Plus will be listed in India in the same time as mainland China. While the iphone has been popular in mainland China, it has suffered a snub in India. India is now the world's second largest mobile market, with a total of 800 million users. Strategy Analytics data show that in the second quarter of 2013, India's smartphone shipments of nearly 12 million, but Apple accounted for only 3%, 25% of the people chose Samsung. In 2012, Apple sold only 500,000 iphones in India, according to data from market research firm Gartner quoted by the New York Times. According to Tencent Technology, the current Android device in India is mainstream, the iphone's share is negligible. iphone in India is luxury goods Tencent Technology recently visited India's third-largest city, with Silicon Valley, India's Bangalore local, found that most users are Samsung, Nokia and other models, those in China's price of 400, 500 yuan smart phones everywhere. The Imagine Apple Store in Bangalore, India's Silicon Valley, said in a relatively high-end consumer store in Bangalore that even at such a high-end place, the iphone was rarely used, and many of them were not Indians, even if they saw a user use it. The mall has a imagine Apple store, the local time in the afternoon 3, 4, obviously can find the store is empty, after 6 o'clock in the afternoon, after the visitors, the iphone booth is still very small. Instead, the Imagine Apple stores above the 3C monopoly scene is more popular, the people in a stream. Even if Samsung's stores are small, the price is not much different from Apple, to visit and buy the crowd still appear more than imagine. Bangalore is a famous it city in India, the development of IT industry makes Bangalore people's life closer to the outside world. The iphone is Bangalore in the rest of India, and it is a cold shoulder in other Indian cities. So why is the iphone so popular in mainland China that it has been so snubbed in India? The big reason is that smartphones are not just a phone call to the Chinese consumer, but a game machine,Mobile computers, but in the impression of the vast majority of Indian users, their phones still stay on the phone, texting the point. India's mobile-phone users understand the mobile internet far less than the understanding of Chinese users, India's Internet is also at a relatively low level, to India's airport, for example, users can not access the Internet, for people accustomed to the network is particularly uncomfortable. More importantly, the iphone is a luxury for the rich. Indian famous university students just graduated from 1000 to 1500 yuan, work a few years also thousands of yuan. In India, the bare-metal iphone 5s and the iphone 5c price are about 5306 yuan and 4156 yuan respectively. Tencent technology was on a flight from Hong Kong to Bangalore with a man named Indians. Tencent Technology revealed that during the passing of the Hong Kong Apple Store during the Chinese mainland visitors because they could not buy the iphone 6, then from the ox to help friends to increase the price of 3000 yuan to buy 2 64G iphone 6, cost 13000 yuan. The Indians were stunned to say that the iphone was too expensive and most Indians were unwilling to spend so much money on it. The iphone is not unpopular in India does it have a market in India? The answer, of course, is NO. The above mentioned Tencent Technology has visited Bangalore shopping malls passing imagine Apple stores and Samsung stores, the clerk saw Tencent technology to take out the iphone 6 real machine after said very excited. Bangalore, a Samsung store in Silicon Valley, India, imagine Apple stores or Samsung stores, has asked Tencent to lend its iphone 6, not for anything else, but to pose for a phone call with the iphone 6 for other colleagues to take photos. More than a clerk with the iphone 6, Non-stop to the Tencent technology to ask the phone where to buy, how much price, from the Indian perspective, see their enthusiasm, excitement, and the iphone 6 love, can only say that prices hinder the popularity of the iphone. That is the difficulty Apple has encountered in India. It was not until 2012 that Apple began a massive foray into the Indian market. Since then, the company has been testing strategies to try to find effective ways to sell smart phones. For Apple, the problem in the Indian market is that the iphone is selling at a higher price. In this country, Apple's market is not even as competitive as the one that has hit Waterloo. Imagine Apple store clerk to Tencent Technology, the iphone in India applauded, but the other side also gratified to point out that the Indian income level is also rising, the future iphone sales will only get better. Apple also sees the problem. The Economist has reported that Apple is planning to localize its plans to start its revenge plan, by setting up smaller community stores in big cities and two-tier markets, aimed at bridging the gap between potential consumers. Apple is intent on grabbing from its dominant rival, SamsungMarket share. China's smart-phone market has a bright future. In the second quarter of 2014, India's smartphone shipments grew 84% year-on-year, up 11% to 18.42 million, according to IDC, a market research firm, released this August. IDC data shows that in the first half of this year, China's mobile phone shipments 89% of the smartphone, smartphone sales growth slowed, while the same period of Indian market intelligence machine shipments accounted for only 29%, the Indian smartphone market shows a huge growth space. In the face of such a tempting market, Apple is at a loss for the time being because the iphone is an Indian-wanted handset, but prices are much higher than most Indians ' purchasing power. There are about 900 million mobile subscribers in India, but most users buy cheap feature phones, and even those who want to switch to smartphones have the preferred mobile phone of less than 200 dollars. Apple's Waterloo in India is a huge opportunity for China's smartphone makers. China's smart-machine market is becoming saturated, and to keep growing, going out is the solution, especially in markets like India. As a telecoms equipment provider, Huawei and ZTE are Chinese technology companies that have entered the Indian market earlier. Huawei set up a research and development center in Bangalore, India, in 1999, and ZTE has been in the Indian market for more than 10 years, and the gains have been very good. In recent years, Lenovo, Millet and other mobile phone manufacturers have also entered the Indian market, of which, Millet and India's largest electric business Flipkart cooperation, the popularity of its sales to Flipkart site crashed. A mobile phone like Millet 3 is a midrange smartphone in China but is considered a high-end smartphone in India, according to one industry source. In fact, if Chinese handset makers launch cheaper smartphones in the Indian market, they may be able to grab a bigger share of the current Indian smartphone market – one of the advantages of domestic handsets.