Intel's new CEO so scrambled to ' move ' this dish

Wen Ching/Sohu It in Silicon Valley reporter said, Intel is really a thief will choose the time to host their own Annual Information Technology Summit (IDF) Ah! On the day of the new CEO's keynote speech (September 10), Hewlett-Packard (the old PC boss, today's Dick) was ' in the right place ' to kick out the Dow, and Apple (whether you're still a smart-dog overlord or not) just released two new iphones for the world's spotlight. Well, the little one thinks it's like a coincidence for Intel's ' eye Drops ' on the (midlife crisis). The new CEO Division said in a keynote speech that the computing industry was undergoing an exciting transformation, and that Intel's technology and products would make it possible to make any device that was spawned by the transformation, from small wearable devices to huge supercomputers. His exact words: "Our strategy is simple." is to maintain a leading---in all areas of computing, such as servers, PCs, tablets, smart machines, Internet of things, and so on. IDF on the launch of the theme of Intel CEO not so ' big all ' which looks like the CEO said, hehe. Please don't be impatient! After the 3+ day of the conference, small series of Mr. Qi's ' big mobile strategy ' has become the following these 4, you see, he so fry ' move ' this dish is reliable? The tablet of Cabbage price in the ke again odd, ' flat price war ' is a feasible way. This man said as early as April, touch-screen notebook price is expected to pressure below 200 U.S. dollars, also hinted that the price of tablets can be reduced to 150 U.S. dollars below; these are nothing, on the IDF, he throws again ' The tablet, which is loaded with Intel chips, will appear in the Christmas season with a price below 100 US dollars (600 yuan). Wlgq, this is tantamount to the flat equipment to the ' impulse consumption ' territory. That is to say, the consumer buys an electronic reading machine The silver to be able to take down a reasonable tablet computer directly, this is not the Chinese cabbage price is the god horse! Ke again odd wood has specific public this LOW-COST flat plate parameter information, I didn't say which manufacturers were involved in the production or whether they would support Windows or Android (the latest Atom processor can support both OS), but in any case, the move should bolster Intel's " An acre of three inches ' ... I believe it anyway. "Wearable equipment", a super small quark processor specializing in wearable equipment, is a big wave, and Intel is also trying to avoid it. On the IDF, Intel released its own minimal SOC system chip designed so far. This name Yue Quark's small dongdong specially for ' wearable equipment and the thing networking ' to be born, the size only atom Chip's one-fifth, the energy consumption also only its one-tenth. "Smartphones and tablets are by no means the ultimate product of this change," he said at the meeting. The next wave of computing is coming to us; wearable computers, complex sensors and robotics are just some of the initial applications. "Intel CEO Show embeddedThe model hand ring into the quark chip although Intel Wood has its own plans to produce quark products, but division again in the IDF pulled out the guy: a legendary ' model hand ring ', to tell everyone: ' This Low-power + embedded chip is long purple; developers little friends, a little perceptual? ' Here, Xiao-bian has to mention the smart watch Toq, released by Qualcomm at the UPLINQ convention a week ago, which is a bit like Intel's ' model bracelet ', and is called a ' model experiment '. As children know, in the mobile chip industry, Qualcomm, which uses the ARM architecture, has always been Intel's nemesis, and the "conceptual model" rhythm (and even a basic overlap of shipping time, in the four quarter), which appears to herald a future war. As reader, let's see. Still betting on PC flat 2-in-1 equipment for the Ke-chi, focus on forging ' PC 2-in-1 ' product line is a stone: on the one hand, this is expected to ' help not up ' PC sales inject a strong heart needle, on the other hand, this is the Intel ' Big Mobile strategy ' a layout point. Intel hopes to hybrid the ' hybrid ' (Laptop/tablet) back into view. On IDF, Schhode (Intel Senior vice president and general manager of PC Client division) said, "In today's mobile computing world there are 3 categories: 1 common 7,8 and 10-inch tablet PCs; 2 traditional notebook family (accessibility); 3 Intel is creating this ' New ' Category: Integrate one of the best tablets and one of the best notebooks into a single device. Wait a minute, is not small make up not to face, really is to suppress afflictive must say, this 2-in-1 book is not old already? How to say "Discover the new land" like. But there was a senior foreign media at the scene who told me he has since 2010 been carrying an ASUS 2-in-1 book to the IDF, the one with a touch screen and a flip screen; now that the ecosystem of the equipment is finally catching up to expectations, he is personally bullish on the future of 2 and 1. Xiao Bian also interviewed Mr. Tangrui at the scene (Intel's senior vice president and general manager of the Sales and marketing division). "Why do you think consumers are willing to buy this 2-in-1?" he said. How does Intel convince consumers that buying 2-in-1 is as cool as buying an iphone? Mr Tangrui says the younger generation is more sleek than our generation, and has a lot less tolerance for clumsy (bloated) design, and 2-1 devices are designed to cater to these people's preferences. "A year ago, when Win8 just released, the 2 and 1 books that came out of the wave were heavy and bulky; but you see, today these new devices with the fourth generation Haswell processors, the performance of a big cut, the shape is also sleek (fashionable) a lot. Lightweight fashion design, still outColor (image) performance, ' Removable to flat ' concept, and of course, ' price ', Intel's entry-level 2-in-1 products can be priced below 250 U.S. dollars! We think the combination of these factors is enough to make 2-in-1 equipment in the market. Mr Tangrui believes that most consumers are attracted to the concept of 2-in-1 products that previously might have failed because of price and other reasons. Today's intel will provide you with enough product lines to make 2-in-1 devices truly ' popular ', whether students, families or business people can find the right products. Small and Intel Vice President Tangrui continued to hold Google thigh, Gootel teamed up to release 4 new Chrome products Microsoft-Intel Alliance (Wintel) of the precarious long time is not two days; As early as two years ago, on the IDF, Intel announced that it was working with Google to develop an ' Android-specific ' architecture optimization. 24 months have passed, although mobile vendors using Intel chips are still very few today, and Android developers accustomed to the arm architecture are hardly Listen, but Intel is really working on it: in addition to making its own mobile chip more technologically advantageous, Intel also optimizes the development tools (the launch of the Android integrated development Environment Beacon Kings 0.5), hoping to woo Android developers. Android is just the beginning, and Intel's "thigh-hugging" action will only get worse! By Chromebook in the low-end market (in the US 300 U.S. dollars below the low-end market share up to mainly), Gootel in this IDF launched a batch of new Haswell processor Chromebook, A change in the previous Chromebook hardware configuration (the previous Chromebook are using relatively inexpensive Intel Atom processor or arm chip). The new products include HP, Toshiba and Acer's Chromebook notebooks, as well as Asus ' Chromebox. Fisher, the Intel Vice president and general manager of the Software and Services division, said at the meeting that the Haswell processor-based chrome products had a very low energy consumption, a full battery lift and a 15% increase in overall performance. Intel vice President Fischer and Google senior Vice President Sanderpica in summary, Chromebook's popularity, Google's desktop OS ambitions and Intel's desire to expand the ecosystem have created a prerequisite for this deep cooperation. Xiao Bian feels it's too early to talk about Gootel to help Intel reinvent its brilliance, and we're looking forward to the high match Chromebook.