Internal links to the site are extremely important

Abstract: The site's internal link building, can increase the search engine on the content of the site, you can improve the content of the site page weight, but also to facilitate the user related search, reduce the user's bounce rate, and so on. This shows the site's internal links to the heavy

The site's internal link building, can increase the search engine on the content of the site, you can improve the content of the site page weight, but also can facilitate the user related search, reduce the user's bounce rate, and so on. This shows the importance of the site's internal links, good below to the specific analysis.

First, the site's top navigation

No matter the homepage of any website will have the navigation to the content page of the website, and under the normal circumstance, the navigation of the website is put on the top of the website. Web site navigation must not be enough Java script to jump, because the search engine is not able to identify JS calls. Search engines come to the site crawl pages are from the top left corner of the site to the bottom right corner of the site to crawl. In the normal situation, the homepage of the website to join the site's page links, because the site's home page weight is the highest, so that the search engine can smoothly crawl the site's column page, so as to improve the column page weight and ranking. It is best not to use picture link, because the picture link search engine also do not know.

Second, Content page and column page link

When we give the homepage of the site to determine the core keywords, we can use related keywords to do column page. Use long tail keyword to do the content page of the website. If we can connect the content page and the column page, the effect will be better. We in the internal construction of the site link, we must pay attention to not be able to have dead links, also do not let link failed. To the best section of the page link to the homepage. Ensure the link is unobstructed throughout the station. Search engine into the dead link will not come out, home search engine will give up the site of the dead link. It is also a good practice to add anchor text to the content of the website. But not enough.

III. Structure of the website

The structure of the site is a very abstract concept, the structure of the site includes the site page code has been the site layout and many other concepts. The user sees is the content of the website, but the search engine sees not only the content, also has is the website structure, the website structure has the very big influence to the search engine crawls the website, if the website structure is too complex, will increase the search engine the workload, the search engine is does not like. The level of the site is not too deep, the site to save users time, no one is willing to spend a lot of time in a website, find a Do not know is not useful pages. If the site is built with Dedecms program, then the link structure of the site only: Home > Column page > Content Page 3, more than three levels, search engine will be lost.

Iv. Site Map

Under normal circumstances, the site is a site map, the site has two maps, one is HTML and the other is an XML map. Now there are many open source programs online are the site map. The site map is updated automatically every time the content of the site is updated. If you can reasonably use the site map, the content of the site's page is included is a great help. Search engine is through the site's map to the content of the site to crawl.

Five, 404 pages

There are many pages that do not have to do 404 of the page. This kind of behavior is very unfriendly. When the user visits the page of the website, the page does not exist, we should tell the user the reason that the page does not exist. or return to the homepage of the website, or give the relevant page. Note that you need to screen out 404 pages of your Web site in a robots file. Let the site's 404-page Return status code is 404.

Six, nofollow tags and tag tags

When we do not want the search engine to crawl a page of the site, we can use the nofollow tag to block the search engine crawl, the meaning of this tag is to let search engines do not track this link. Tag tag is to make the content of the site is easily searched by search engines. Readers can find articles that are of interest to them faster through the article tags. With good tag tag can improve the weight of the site and the content of the site included.

The above sharing is my usual in the work summed up some of the tips, I hope to be able to give new and old webmaster bring some help, if you have good ideas and skills, may wish to share with you.