Internet celebrity, the net name "Carving Ye"

New-sharp writers, the "MBA can not teach the creation of a rich class";

Borrow Power E-commerce, with 1 years or so of time to a line under the unknown cosmetics oil brand, a leading brand of the industry.

Carving Ye on Entrepreneurship

Q: The more capital is the better?

A: The answer may be the opposite of what most people understand: maybe a little less money makes it easier for you to succeed.

Q: When starting a business to take a position, is not aimed at customers, the more the more widely the better?

A: Often small funds to start a business, aiming at the customer base, the narrower, the smaller the more the more easy to stand out, to obtain survival and development opportunities.

Q: For an enterprise, quality first, brand first, research and development first? Or a bunch of "first" attention?

A: In fact, the more this knowledge the more reactionary, the more read, the faster death. Because, completely different industry, enterprise, competitive State, the strategy adopted is completely different, sometimes, quality is not the focus at all, sometimes, there is no need to pursue the "brand", sometimes, "technology research and development" completely ignore, how to judge? Must learn to know what is "ruler", What is "field of vision height", specific circumstances, specific problems, the right remedy, in order to obtain the success of entrepreneurship!

Talk about Brand & products

Thinking today: If Brand business is similar to today's mystery still do so, then the value of network channel business, what will become? For example, under the line "Silk orchid" provided by the consumer value, mainly "real goods + convenient", in other words, is to rely on the channel brand to endorse "I sell the real goods", as well as one-stop convenience. But on the network, one-stop convenience is a pseudo proposition. and real goods again true, also really can't brand flagship store.

A brand, in the final analysis, is to spell "daily average", and to screen out your potential, future-brand death loyalty.

My personal opinion, the development of E-commerce to today, the brand is still to build independent website sales, is undoubtedly the brain to keep goldfish.

Any brand business, should be attached to commercial real estate-online commercial real estate, nothing more than the cat, Jingdong, when, Amazon ... It's just that the cat is a lot bigger than the other ones today.

If the platform can make a brand success, then the world's business system, it will be damned. Wal-Mart, Amazon rule the world forget ...

So, I have been thinking, what kind of curve, can let a person "admiration"? Some things are so funny, so wonderful. Well, tonight, we're going to go online. The first page of the curve, we call it--the melody of the essential oil--perhaps still full of flaws, even the "conversion rate" plummeted? But we must be "on the road" and continue to explore.

"Why should you do your product carefully?" ”

The marketing department is our engine, the customer service department is the comfortable big seat, the administrative department is the body frame, the Finance department is the gearbox, the art department is the streamline body and the interior, the Logistics Commodity department is four wheels ... Well, the cash flow is gasoline ... But the faster you run, the less you can forget to bring something: the values of GPS drift net!

The first is close to the customer's product-oriented companies, perhaps not original but can be the most exquisite customer expectations to form products, such as Tencent. Even the apple is similar, although a bit through the type, the second is the market type, there are original and passion, but often the details are so small, after all, is leading the times first;

"Products" and "brand", why do I specifically quote? Because of what I say, the product is based on the understanding of the "nature of the industry". And brand, it is clear "value proposition" after the precipitation and appeal.

View Industry

Perhaps, Tencent is strangled a few small innovation company, but I think, win Aboveboard--Tencent's user experience is close to perfect, and ultimately win the favor of users, it is not simply by traffic can be piled out. Taobao beat ebay, Tencent beat MSN, are Mano (Baidu wins Google that is not a win). Taobao and Tencent, the strength of the struggle to become a world-class internet business, is definitely the pride of the Chinese people.

I divide the product into "limited improvement" and "infinite improvement" two kinds, the former representative category such as beer, toothpaste, shampoo and so on, quality and function to a certain extent, change can not be changed, can only spell marketing; the latter represents categories such as automobiles, software (QQ, micro-letters) and mobile phones--as long as the imagination is sufficient, Seems to be infinitely improved. The success of Millet mobile phone, so far, it seems that 95% is the success of marketing.

"Millet mobile phone" is today's marketing God. In three stages, the "split Mind" has been completed and now begins to "replenish the memory". Bubble mobile channel, incredibly millet news so much! The public media elevator frame is also a wide range of millet ... The rhythm is very clear. Great！

and puppy electrical Tan Chong Chat to "products", my view is that skin care products, not only refers to a box of bottles, but contains the contents of the overall image-including counters, BA and so on. Men would think that the iphone 4s and the three Li Tun flagship store bought the same in Zhongguancun. But women will think differently! So Apple products are favored by women. I'm helping Li Feng's theory, haha.

"ABT" The Big Three, Tencent is a "product-oriented" company, by the great product manager Ma Ma helm, marketing and public relations ability to rot is also successful; Baidu is a "marketing" company, product rotten, but from its kill Google can see public relations and marketing skills are strong, Ali is "balanced" representative, Bimayun products do well without him marketing strong, marketing more understand but not its continuous improvement of the product line and layout.

Thought Chapter

All motives are derived from desire. Only people with strong desires have the power to meet great challenges. But desire is too fragmented. and want to travel all over the world, and want to pick up groups, but also want to fashion sportsman, and want to succeed in the end, I am afraid that nothing. The vast majority of the desire to compress, only released in one or two of exports, the energy is amazing. "The focus of Desire" is a very central part of the strategy of life. case See jobs.

Mind mapping is a way of thinking, and a Gantt chart is a way of behaving.

I think, to build a team that can fight, the most lack of people, often is "commissar." No good commissar, professional managers will be each other, refers to East dozen west, and play office politics. No good commissar, the so-called "values" is also nonsense, can only write on the paper on the wall, and can not be implemented-because good commissar, is to let the values become "behavior" the only bridge. I advise manpower cheer, eclectic down commissar ...

In fact, the most successful secret of life, even the source of happiness is: to find your "positive feedback." What is positive feedback? Simply put, that's what you do, excluding you can feel happy after everything is related to money and material.

Taobao is big, but the internet is bigger.

"Hard Discount Promotions" as a "monthly lifesaver" for turnover? At least in the cosmetics category, not very reliable. Let consumers remember that the brand is "discounted", then you will not want to sell the price.

Liv, Taobao "The King of Oil", occupy more than 60% share, the most adept at event marketing shop. 06 Entrepreneurial olive oil brand, raw materials by the Greek trademark holding company supply, the French FCW Group is responsible for the development and production, and carving ye is responsible for its operations and promotion in China area. Liv September 09 online, 10 online sales of more than 20 million, June 2011 online revenue of more than 6 million, is expected to break through 150 million year. How did the Eagle master do it?

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