Internet Corporation for Assigned Names and Numbers

Message one:

At the closing ICANN 2008 Paris Conference, the ICANN Board unanimously passed an important resolution that allowed the use of other languages, including Chinese, as the Internet top-level domain character. So far, the Chinese national code ". China" will be officially opened. Since the beginning of 2009, when Chinese people in the world access the Internet, they can access the corresponding websites on the Internet by directly entering the Chinese domain name suffix ".China" in the address bar of their browser. Internet users no longer need to install any plug-ins.

Message two:

Traditional ".China" will be written into the global root domain name system

The Chinese expert at ICANN said that traditional "... China" and simplified ". China" written into the global root domain name system at the same time are the aspirations of the global Chinese. It not only strongly maintains the integrity and unity of China's sovereignty over the global root domain name system, It also effectively connects global Chinese Internet users all over the world via the Internet.

Recently, the major domain name registration websites are vigorously promoting the benefits and promotions of Chinese domain names, for a time so many domain names hobby scratching their head, we all know that registering a Chinese domain name is equivalent to having 4 Chinese domain names, because. Cn and China is the same, plus the same as the two proposed in the second message, so you register an equal to have four. For example: small investment. China's small investment. Cn small investment. China's small investment. Cn these four are actually a domain name, the four domain names are pointing to the same site, according to the two news that now fully realize the global Internet Accessibility From now on, all Chinese in the world can access equivalent portals by entering the traditional Chinese and simplified Chinese domain names in the address bar of their browsers according to their language habits. For the ".. China" registered enterprises, as the Chinese users in Hong Kong, Macao and Taiwan and overseas Chinese are using the traditional Chinese system and input method, which will add tens of millions. "China" domain name users. This will undoubtedly increase the Chinese domain name user base and activity! Chinese Internet industry official said that the traditional "... China" and simplified "... China" into the global root domain name system, will ensure that the integrity of the Chinese network brand, Also greatly expanded the use of Chinese domain names, will make Chinese domain names become internationally accepted domain name.

In the end how Chinese domain name it? Worth it to us to continue a lot of investment to "speculation"? We all know that before the invention of Wang code, computers seemed very close to us. In fact, the reason is that computers are the invention of English by others. Of course, language has become our greatest obstacle. In the field of computers, after all, is The English form of letters is the "mother tongue" of a computer. This is also an undeniable truth.

A website is good or bad, can have good development and the domain name remember or not, I think there is no absolute necessity. But then again, a good domain name is half the site's success, the other half is the strength and characteristics of their own station, whether to let old customers remember your station depends on the station's positioning and content, from this perspective It is still very important to say that Chinese domain names are good or bad. Of course, it is relative. For example, many website domain name is not easy to remember, but their traffic, traffic, visibility is very high. Because a large part of the current site traffic comes from search engine and website name, for the search engine, there is no easy to remember and not easy to remember. Of course, it is important for the name to have a good Chinese domain name. However, at present, the Internet does not yet stipulate that different Chinese names in different domains must not be the same, so many names now stand out. For example: Heilongjiang Talent Network hljhr.net Maybe you Baidu search when there are many websites are called this name, if your Chinese domain name is Heilongjiang Talent Network it? That is not the case, when others enter the Chinese domain name in the address bar that is only your own station, from this point of view:

1. Chinese domain name protection with Chinese brand awareness.

2. For the user may not be a good thing, new users may rely more on search engines to find their favorite station.

Chinese domain names are still some restrictions, the Chinese domain name now only IE7.0, but now how many netizens use this browser, maybe with the development of Microsoft technology may be more up, at present we have not used Chinese to find a station Habit, because that is a single station, say there is no such site has such a high reputation to make Internet users so trust him.

Good domain name registration is king, everyone's habits are fixed grid directly enter the letter, if I am afraid this change is not a matter of course, Chinese domain name is part of JS speculation.Also say that Google, Taobao and other large companies, all Registered Chinese domain names, if not worth they will register? This truth is actually very easy to understand, large companies should pay attention to the company's image, to prevent the domain name being registered to cause a variety of direct or indirect losses, therefore, he must put the relevant Domain names all registered. However, there is not much need for individuals and the average company.

Therefore, I think the Chinese domain name will not be widely used in the short term, commercial value is not large, the brand is valuable. Just go and fry forget it!