Internet domain name enters new era

The site domain name has entered a new era since Thursday, and ICANN has begun to accept hundreds, or thousands, of new domain names, such as As.hotel and Paris. ICANN (Internet name and digital address distribution agency) will launch its new generic top-level domain name project on January 12 and accept the first round of web site applications from January 12 to April 12 within three months. Experts say the new generic top-level domain name project is the biggest adjustment in the Internet naming system since ICANN was founded in 1998. "This is a major change," says Fredfelman, chief marketing officer of MarkMonitor, the company that provides online brand protection services to well-known U.S. companies such as FedEx and DuPont. This could be the biggest change since the first expansion of the Internet and the development of several registered institutions into 23 registries. "Currently, the available domain names in 280 domains include common domain names such as. com for business organizations, and country or region codes that represent Germany. de. According to the "Domain name Industry Bulletin", which was released by VeriSign in December 2011, there are about 220 million globally registered domain names. The original domain name for the business, COM still accounts for the majority, about 100 million or so. Afilias Senior vice president and chief marketing officer Rolandlaplante said: "I think the new domain name will be around 1000." The number of available domain names will grow at a rate of 5 times times. I think the biggest change is to adjust the behavior of consumers, so that consumers more trust in these new top-level domain names. Afilias is responsible for. info,. org, and 13 other domain names. Although ICANN's plans to add hundreds of new domain names have been controversial, ICANN has been preparing for 6 years. To expand the Internet domain name, ICANN has made two efforts before: it was in 2000, when it increased. 7 new domain names such as biz and. Info, and another in 2004, when there were additional 8 new domain names, such as Asia and jobs. None of these new domain names has been successful. If ICANN's latest effort to expand the domain name space has been successful, this will fundamentally address the way in which domain names are used. The new domain names that are expected to be approved at that time include internationalized domain names in non-English languages, geographical domain names for cities and regions, domain names related to special interests, and domain names with companies and brands. LaPlante said: "The nomenclature will be innovative, from a marketing perspective to choose innovative ways." Most applications are technically common, but there will be some qualifications, and this certification will be useful. At the same time, there will be some previously not provided registration services. However, most of the new certifications will be implemented in the current program. "The biggest innovation of the new generic top-level domain may be the internationalization of domain names that support non-English languages such as Arabic, Chinese, and Cyrillic in Domain name extensions." That means selling products overseasThe United States will be able to buy their domain names entirely from local languages such as Simplified Chinese. Felman: "For people who don't know English, this is a big demand, so they can operate the web in their native language." This is useful for fast-growing Chinese users. To a large extent, this is also conducive to the development of the Internet. "While U.S. government officials and companies are concerned that this will lead to increased costs of preventive domain name registration for trademark owners, making Internet users more confused, ICANN is steadily advancing their controversial new generic top-level domain name project," he said. Many U.S. companies with a large number of domain names are worried about ICANN's new top-level generic domain name project, as they predict that the project will lead to a surge in their preventive registration, lawsuits related to domain names and the cost of preventing consumers from confusing advertising. Felman said: "Each new generic top-level domain name will bring some new problems related to trademark, domain name registration, and the rising cost of preventive enrollment." The protection mechanism for the new generic top-level domain may not have much additional protection. So they have been worried about the rising cost structure. "American companies have only a few weeks to decide whether they want to expand their domain names for their trademarks," he said. This procedure is complex: Applicants must provide a large number of business plans, financial statements and technical documents on how to operate their new domain name registration. The application fee is USD 185,000. Some large American companies, such as the accounting firm Deloitte and the computing giant IBM, have said they will apply for their company name as the top-level domain. However, experts say many e-commerce companies are quietly moving to apply for their new generic top-level domain name. LaPlante said: "We received calls from many big companies, ostensibly they protested the project, and behind them they were preparing for something." They will prepare the application in the window period. We have seen some companies in the retail sector, and we have seen some banks and financial services companies. Any company with a well-known brand, especially one that is actively working on the Internet, is very concerned about the project. "LaPlante has two big benefits for companies that run their own domain names," he said. First, they can enhance the protection of domain name registration by controlling the use of domain names and adding new functions such as DNS security extensions to prevent Web site spoofing. Second, they can enhance their brand awareness by raising the rate of their own web presence, rather than through as.com. "Most consumers are already familiar with big brands," LaPlante explains. As a result, consumers may be more likely to believe in buying watches over the Internet. Rolex the network store of domain names, rather than the. com domain name of the network store "ICANN wants to approve the first batch of new top-level domain applications by the end of 2012 and try to get these new top-level domains to operate on the Internet in 2013 The first batch of approvals may be those that have no controversial name. Felman said: "No one will have multiple applications, moreMight be auctioned off. I mean the first batch of approver will be those who are completely uncontroversial about the title of the trademark "those who buy the domain name named after their own brand may have a one-year transition so they can move to the new domain name." "I don't think all the big companies will immediately transfer their Internet addresses to the new generic top-level domain," Felman said. But you may see new products and services that will take advantage of their domain names. "In the end, ICANN wants to introduce a system of audit in the new generic top-level domain." But the reality is that after April 12 it will take 4-5 years to review. ICANN said it would publish a list of applications for the new generic top-level domain in May.