Internet Marketing--"doomsday" cheap Who

December 21, 2012 has passed, the Mayan "Doomsday" prophecy has become a joke of people's gossip. We are left with those who use the "Doomsday" theme to operate the major businesses. such as Hollywood blockbuster "2012", Millet on Sina Weibo has thrown the "social network to buy the first single", "The end of the sale" gimmick. On the day of the first day of the MX2, the Millet mobile phone has been called on Sina Weibo to 190,000 people to make an appointment. Tencent Property Launch Survey-style topic: The end of the House slavery Confession, won a lot of online response. At the same time, in the E-commerce market, borrow "Doomsday" to promote and marketing their own shop "a booming." To this end, have to send a sense, the end of the world is "cheap" who?

Entering the 21st century, the traditional enterprise marketing model has been greatly impacted, new marketing methods, especially the emergence of network marketing, for the modern enterprise has a far-reaching impact, these enterprises because of the application of network marketing, and thus achieved great success in sales, so the network marketing in the enterprise application is gradually widespread. Network marketing refers to the enterprise based on modern marketing theory, with the help of digital multimedia technology such as Internet, computer communication and electronic Exchange to realize the marketing target of modern marketing, it is the target marketing, direct marketing, customer oriented marketing, bidirectional interactive marketing, remote or global marketing, virtual marketing, Paperless marketing, customer participation in the integration of marketing, it is the use of Internet technology and functions to maximize customer satisfaction to meet the needs of the market to achieve, increase profitability as the goal of the business process. The essence of network marketing is to use Internet network to the product pre-sale, sale and after-sale service, throughout the whole process of enterprise marketing activities.

Network Marketing, as a new way of enterprise marketing and new concept, has a certain impact on the product strategy and channel strategy of traditional marketing methods. On the one hand, as a new type of media, the Internet can be conducted on a global scale market research. Through the Internet, enterprises can quickly obtain feedback on product advertising effectiveness testing, but also can test the customer's different identity level, which makes it easier to track consumer behavior and preferences. Therefore, with the help of the network, enterprises can provide personalized products, customized production, effectively reduce the product development cycle, providing replacement products. such as the world famous computer company Dell, its customer is on the Dell Web site directly configure their own products, and then by the Dell Company door-to-door. This personalized service is favored by customers. On the other hand, in the traditional marketing, the general use of middlemen to complete the product from the producer to the consumer transfer, so the choice and management of middlemen is very important. But through the Internet, producers can contact the end consumer directly, that is, the application of online direct marketing. such as Dell, through online orders to produce and direct sales, reduce the circulation and traditional channel middleman high price difference, and successfully achieved zero inventory sales, become the world's largest computer manufacturers.

In this "Doomsday" theme of the hype process, many enterprises have applied to the so-called network marketing, has achieved a certain sales performance, but at present the network marketing model of Chinese enterprises there are some deficiencies and problems.

First, the issue of ideas and values. Most of the business leaders on the importance of network marketing has not recognized, or even correctly understand what is network marketing, that network marketing is online sales, and witnessed the loss of network stores after the phenomenon, but also lost the power of network marketing. In fact, online sales is the result of the development of network marketing to a certain stage, enterprises through the Internet to promote the brand value of enterprises, strengthen communication between customers, the release of information, etc. belong to the network marketing.

Second, the security of network marketing. As a secure network marketing system, we must first have a secure and reliable communication network to ensure the safe and rapid transmission of transaction information, and secondly, the database server must be guaranteed to be absolutely secure and prevent hackers from breaking into the network to steal information. For many enterprises in our country, network products are almost all "import", which hides unsafe hidden dangers, and by the influence of technology, man-made factors, unsafe factors more prominent.

Third, the distribution of enterprise products. At present, the demand of network marketing distribution has not reached the minimum scale operation requirement of logistics enterprises, in addition, the borderless characteristics of the Internet lead to the spread and uncertainty of network marketing customer area, a small supply and too dispersed distribution network, so that logistics enterprises can not share higher fixed costs and difficult to reduce service prices. Customers pay in addition to the price of goods, but also to pay the freight, this transportation cost can make the Internet enterprises lost due to other cost reduction and bring the price advantage. Even worse, customers may need to wait a long time to get the goods, online shopping convenience, fast and can not be reflected.

Finally, the payment problem. Online payment is not uniform, it is difficult to achieve the real sense of network marketing. The core content of network marketing is to communicate and exchange information with each other through the Internet to exchange, negotiate and confirm, finally can happen transaction. And for the two sides of the transaction through the network operation means, only the bank and other financial institutions ' settlement intervention can finally be completed. This requires the bank's credit card, electronic money and other forms of payment support and guarantee. At present, China's major banks selected network communication platform is not unified, some banks are using SSL, and some banks are using set. Third-party payment platform is also not unified. If Taobao uses is "Alipay", ebay is "PayPal". The unification of these methods of payment directly restricts the development of network marketing.

With the rapid development of information technology, enterprises must know how to use advanced science and technology to improve work efficiency. At present, all walks of life began to apply network marketing this new model of sales, the world's major enterprises have access to the Internet to provide information services and expand the scope of business. Compared with the traditional marketing model, network Marketing has a powerful and convenient, fast and efficient characteristics, which not only by the consumer's welcome and favor, but also the enterprise bigger and stronger than the choice. Of course, China's enterprises in recognition of the strong effect of network marketing, but also must be aware of the current domestic enterprises in the process of network marketing ideas, security, distribution and payment issues, and actively reorganize the internal structure of enterprises and develop new management marketing methods, to seize this class century car.