Internet subversion of traditional insurance, "fingertip insurance" Shiji

Since some services have been active in the integration with the Internet, more and more services have begun to enter the Internet, especially the mobile internet, insurance industry is no exception, the recent many insurance industry is ready to use the mobile Internet to expand their own strength, They use mobile social media to promote mobile internet products, recently, the first mobile internet annuity insurance products "Baby Piggy bank" available, this is the first market based on micro-letter platform for child annuity insurance products, is the industry known as the "new upstart" life insurance to officially enter the Internet financial insurance of the landmark products, In view of this, risk-enterprise mobile Internet layout has become the industry's hot and important trend.

Internet subversion of traditional insurance companies

Online trading is an important aspect of the development of the Internet economy, more and more internet people pay attention to online payment, realize that they can pay through online payment to complete a number of order tasks, this technology has led to more and more people called "Home guest" clan, And this kind of development makes the less and fewer users start to dislike the traditional insurance enterprise's entity service, has subverted the insurance Enterprise's Office service mode, more and more insurance companies also began to carry on the on-line payment business, especially along with the mobile Internet development, more users choose through the mobile device to understand the information, Micro-letters and other social media have also opened the search and payment functions, which greatly facilitated the choice of information consumers, traditional insurance companies have to consider the strategic transfer, more energy to transfer to the needs of users and hobbies.

"Fingertip Insurance" Shiji

As early as a few years ago, insurance industry to actively layout Internet insurance, according to 58 media advertising league official data show that from 2011 to 2013 three years, China's domestic operating internet insurance business from 28 to 60, annual growth of 46%, the scale of the premium from 3.2 billion to 29.1 billion yuan, In three, growth reached 810%, an average annual growth rate of 202%, the number of insured customers from 8.16 million to 54.37 million, the increase of 566%, and today's insurance companies began to march towards the mobile Internet, in the fingertip network opened the front, through the mobile Internet layout and the expansion of mobile channels, The competition between the fingertips insurance industry will become increasingly fierce.

Channel expansion, long distance

Although insurance companies are active in the field of mobile Internet, but in this field, all channels including products are just beginning, the development of mobile Internet is also in the ascendant, through the mobile internet to open the channel of development is always an important means of the development of insurance, not only based on the application of mobile social media, More through the role of the Alliance platform to broaden the channels of mobile Internet, through positive integration and innovation to explore more new channels, such as the use of micro-BO micro-letter to build their own fans, through mobile applications to expand their promotional channels and so on. The mobile layout of insurance companies has just begun, the future is still long distance.

Mobile Internet is a new stage of internet development, this stage of service closer to the needs of users, insurance companies through the active layout of mobile internet industry, the entire enterprise development in the user-centric mobile internet based on the mobile Internet platform to integrate enterprise resources, and constantly excavate new channels, The development of new Internet financial insurance products, but also for the development of their own enterprises to buy a "insurance."

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!