Interview with Nokia Elop: Lumia is still the most important strategy

Tencent Technology Guoxiaofeng February 25 Barcelona reported that Nokia has finally launched its Android smartphone, as the last handset maker to join the Android camp, Nokia is trying to make a final counterattack with Chinese manufacturers ' usual low-cost strategy. Yesterday, Nokia unveiled three X-series smartphones based on the Android platform. At the end of the conference, the former CEO of Nokia, now executive Vice President Elop (Stephen Elop) came to the video studio to accept Tencent technology interview. He stressed that Nokia's Android-based X-series smartphone, with its Android open platform, has built-in Nokia and Microsoft's unique applications, such as here maps, Skype, and all of these services will provide users with a very good experience. Elop said the Lumia series remains Nokia's most important strategy, and this will not change. The X series is a good addition to the Lumia series, and is a product that fills the lower price range above the strategy. According to Tencent Science and technology, in the future Operation strategy, the Lumia series will be Nokia in the high-end market representative, while the X series is for the low-end market, as well as a part of the ultra-low price of the function machine. Unlike other handset makers, which have always valued the high-end market, Nokia has sent a signal to the outside world at € 89, € 99, and € 109: it's late, but it's not the end! Nokia is the most important advance of Microsoft's Windows Phone ecosystem, and its Lumia series, although not highly recognised, has made much progress compared to two years ago. But the data show that last year, Android and iOS jointly accounted for nearly 95% of the global smartphone operating system market, while Windows Phone had only 4% per cent. There have been concerns about the future of Windows Phone, and Nokia's shareholders have begun to question Elop's focus on Windows Phone. The industry's uproar is not just the launch of Nokia's Android phone, so low prices are stifling. Especially in the face of the price-sensitive Chinese market, how Nokia and the Chinese Cool Alliance, such as the representative of domestic mobile phone business to become the industry's focus. In this respect, Elop said that the Chinese market smartphone price is very challenging, Nokia will actively compete, whether the Lumia series or the X series, Nokia will continue to push prices downward. At the same time, in product design, quality, brand, experience, will provide more for the Chinese consumers of the localization of the application. He did not disclose exactly what application, only told Tencent technology to focus on the upcoming China-listed X-series release activities. Data show that the domestic smartphone in the fourth quarter of 2013, 1000 to 2000 yuan model sales accounted for 50%, 1000 of the following models accounted for 23.3%, both combined to account for the overall sales of 70%. and 500To 1000 yuan range of products are not many, the current to Millet 3 and glory 3 mainly, the degree of competition is weaker, and the development of space is very large, this is very beneficial to the Nokia X series. It is understood that the X series will be listed in the Chinese market in April, the current price has not been announced, the external forecast of the lowest price of 700 yuan, sales channels will be mainly in the early stage and Beijing-east cooperation.