Interview with Qian Xue: Tmall Genie Empowers BMW to Get a Whole Service Ecology

On January 7th, Las Vegas time, on the eve of the official launch of CES, global auto giant BMW Group and Alibaba Group announced a cooperation upgrade. All the main models of BMW China's 3 Series and 5 Series will be connected to the voice interaction and AI service capabilities of Tmall Genie, and will be listed in China in Q19 in 2019.

After the press conference, Alibaba Group Vice President and General Manager of A.I. Labs received an exclusive interview with a number of technology media. The Tmall Genie was explained in detail on how to implement voice interaction on the BMW.

Black technology strikes ‘AI+ car’ seamless solution

Tmall Genie and BMW have created a complete front-loading ‘AI+ car’ solution.

For the scene interaction method, Qian Xue generally introduces the function of the Tmall Genie, which is divided into two aspects. One way: the Tmall Genie in the house can get to know the situation inside the car. For example, directly to the Tmall Genie, “What is the fuel quantity of my BMW car today?”, then the BMW will feedback an accurate amount of oil remaining. Information to us. Then inside this, it might have some dynamic queries and some control class devices.

On the other hand, the user can directly interact with the Tmall spirit in the BMW car. For example, say “What is the weather like today?”, then the Tmall Wizard tells him the local weather conditions. Of course, this is not the case. The Tmall Genie also has a very rich content, such as listening to a certain song, or want to listen to a certain story, in the car can completely liberate their hands to get more information and entertainment content.

Home and car interaction Remote control of the mouth can close the sunroof

Regarding the remote control of the Tmall Genie, Qian Xue explained that the Tmall Genie can complete the remote control, and it is completely no problem to lock the BMW door or switch the sunroof directly at home by voice. In addition, Alibaba Cloud recently launched the Alipay Ant Forest. If the user is driving, he can also try to ""receive the energy of the ant forest"" for the Tmall Genie. The Tmall Wizard can directly help the user to water the virtual sapling. These operations only need to be done by voice.

At present, the service of Tmall Genie is actually very much, and some practical functions such as weather inquiry, time inquiry, and reminder can be used in the car. All entertainment-related content, listening to songs, listening to stories, and then listening to FM radio and other entertainment services have been implemented. Through artificial intelligence, you can understand what kind of music style users like, and the Tmall Wizard completes the whole experience through voiceprint recognition.

In addition, you can interact with the smart home, such as the air conditioner is turned on, and some IOT devices can be turned on by voice. Overall, the Tmall Genie has more than 700 applications, from tools to entertainment to IOT, and some life assistants, will be on the line to the BMW.

Seventy-five million IOT devices can connect to us. We probably have more than 400 brands have already reached a cooperation with us, and then he has connected to our entire Tmall Genie smart speaker through various commodities. Each of them has been produced and can be marketed. The device figures add up to 75 million.

The market share is the first. The semantic understanding and processing ability reaches the top level.

Regarding the advantages of the Tmall Genie in the smart scene, Qian Xue said that the Tmall Genie has become the number one smart speaker brand in China and the third in the world. In July last year, the shipment of Tmall Genie reached 5 million units, and the data released in November showed that there are nearly 400 smart hardware brands supporting the connection of Tmall Genie, and the number of connectable devices exceeds 75 million.

In addition, it has reached the international top level in speech recognition technology and semantic understanding. In addition, with Ali's own services, from shopping to local life, to map services and entertainment systems, these aspects are equivalent to becoming a service that can be integrated into the Tmall Wizard. These three aspects are very unique highlights of the Tmall Genie.

In addition, there is the voiceprint recognition system of the Tmall Genie. Through deep learning, you can better understand the user's usage habits. For example, when listening to music, it will more accurately recommend the user's favorite content, and then this can be done. To seamless match.

Chinese BMW owners can take the lead in experiencing the Tmall Genie service, which is now available on all models. Ali's cooperation with BMW is gradual. In the beginning, some voice-controlled vehicles, entertainment controls and smart home interaction functions can be experienced, and subsequent in-depth cooperation may be possible to retail offline, or in the future BMW's new business model, such as ant's payment system. In the future, there can be deep cooperation.

For pre-installed integrated solutions, car companies generally have to spend at least 2-4 years, during which long-term testing of normal uniformity, consistency and reliability. The cooperation between BMW and Ali is progressing very rapidly. It can be seen in the 2019 model that it is almost impossible to complete in the entire automotive industry. BMW will carry the Tmall Genie Intelligent Voice Assistant on all new models in the country in 2019 (including all the main models including the 3 Series and 5 Series).

Written by Zhou Bolin on zol.com.cn