Investors point the way: online travel entrepreneurs need to find value

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NetEase technology News May 16, in addition to the infighting of several leading enterprises, as well as some found a market segment of the new company, there are more and more entrepreneurial team intends to enter the online tourism industry. In the view of many investors, the online tourism market is large enough to accommodate more entrepreneurial teams to the Nuggets, but the prerequisite must be to find a suitable entry point.

Angel investor Wang Yu today at a tourism Internet Industry Summit Forum on the topic of "The Future of tourism", the tourism market, especially the outbound tourism market is increasingly hot, the reasons are various, including the appreciation of the renminbi, experience consumption has become a trend, the popularity of overseas cultural products, second-tier cities abroad to travel faster growth, Visas become easy and so on.

The heat of the online travel market means that there are plenty of opportunities for entrepreneurs to dig. Wang Yu that early entrepreneurs want to seize the opportunity, they must find value points, to avoid the firepower of the giants of the scope, to find their team's ability to focus on opening a gap, but also a very important point is to establish word-of-mouth.

To avoid the firepower of the Giants, there is a need to find competitive value points. Which segments of the online tour can be cut into? Wang Yu that the special sale of the tail single market, foreign products, to accompany the service Peer-to-peer, these three markets now have opportunities.

Wang Yu added that after entering these markets, entrepreneurs also need to explore some of the actual operation of some of the rules, such as outbound travel frequency, customer consumption, shopping, and so on, the user experience and product prices to make a balance, and can not be ignored is "WiFi" this travel standard.

When a pioneering team to achieve a certain scale, or have a certain impact, will attract some external investment, corporate control of the dispute is inevitable. "Many founders of the enterprise have experienced the process of releasing control, there is no fixed answer to the question of ' How much control is right ', it needs to be determined according to the situation, concrete analysis of specific problems, live in the present." "Bridge Investment chairman, founding partner Bo said.

Bo that when an entrepreneurial team develops enough, when there is no way to break through the bottleneck, perhaps you can choose to release some control; the price negotiation should be valued by soft power; the choice of the market needs to be in a circle; the form can be investment, holding and other ways; to whom to take the equity, should choose the circle of friends; What to swap with equity should be a long-term competitive advantage.

"There is no universal defence in the fight for control." "Bo said, great people are often" small "shareholders, such as Ren, MA, Jobs, Jack Yun, Bill Gates, MA, Wang Shi, is the so-called" just gather people scattered, wealth scattered people together ", entrepreneurs need to remember two principles: a commercial principle, the other is to be happy. (Chen)