Is it necessary? Those discussions about the 2K screen

Since last year's 2K screen into the Chinese consumer's vision, in 2014 years, 2K screen has been most manufacturers at home and abroad the top flagship machine into the hardware standard. Domestic brands Vivo, OPPO, Iuni, Lenovo, Nubian and foreign Samsung, LG, have been the flagship products to 2K screen level. In particular, Iuni U3 has 2 K-screen mobile phone price into the 2000-yuan range, it can be said that 2014 will become a 2K screen rapid and universal transition period. To be sure, in the next new product cycle, the home flagship is necessarily the exclusively 2K screen. Mobile phones, which still cling to the 1080P screen, will no longer be among the "flagship" ranks. Still, the discussion of whether the 2K screen is necessary has not stopped. Just compared to the beginning of the 2K screen simple question, as the 2K screen becomes the trend of mobile phone development, now explore the same issue, can use a more comprehensive and rational view of the need for 2K screen. From the user experience point of view, from 1080P to 2K screen, the user's actual perception of the promotion is indeed limited, and can not be compared with the promotion from 200PPI to 300PPI. But it cannot be denied that such ascension still exists. It's like the iphone's 326PPI screen has reached the top of the image, but then 1080P makes the iphone screen pixel-free. There is also a user response, the actual feeling is not obvious when you upgrade from the 1080P screen to the 2K screen, but when you return to the 1080P screen from the 2K screen, you can immediately feel the difference-which is obviously quite different from the "2K screen uselessness" argument. 2 k screen of the delicate degree to more than 1080P from the consumer psychological view, the same price, users will certainly pursue better, even if only a little improvement experience. The same price of mobile phones, the main configuration is not different, users will inevitably choose to be equipped with a better 2K screen products. This is why Iuni U3 with the second generation 2K screen plus 2000 Yuan price combination, can give a lot of 1999 Yuan mobile phone brings enormous pressure-the same price, under the premise of a higher configuration of products, for users how to think is worth it. It is also undeniable that, in the Android phone is seriously homogeneous at present, 2K screen is also the manufacturer to seek differentiation breakthrough. Upgrading the homogeneous 1080P screen to the 2K screen is also a competitive strategy to some extent. And as the 2K screen gets more and more widely used, as well as consumers ' acceptance of the 2K screen, it will force the manufacturers who have not yet entered the 2K-screen camp to change their strategy. So when it's time to explore the need for a 2K screen, it's not just a single factor in the 2K screen's elevation of the user experience. 2 k screen for product price added value, market opportunities for manufacturers, and even the development direction of mobile phone hardware standards, all determine the smartphone to 2K screen transition is Jianzaixianshang. Moreover, the development of 2K screen itself provides an objectiveConditional basis. At the beginning of the debate on the 2K screen, in addition to the user experience to improve the effect of questioning, the 2K screen itself does exist some performance of the short board. For example, the brightness is insufficient, the power consumption is big, operation delay and so on. However, with the Iuni U3 as the representative of the adoption of the second generation of 2K screen mobile phone, 2K screen itself has been effectively resolved the problem. For example, the second generation 2K screen of Sharp LTPs adopted by Iuni U3 Its application includes the negative display LCD technology, double channel dual-channel screen technology and self-refreshing RAM Flash technology, including a number of technical innovations, not only make up for the previous generation of 2K screen of the short board, but also improve the overall performance of the screen. Now the second generation 2K screen, in addition to the display effect on the 1080P screen to maintain the absolute advantage, in some of the performance is more than the "old-timer", fully equipped with the application of universal conditions. The second generation of 2K screen has overcome the previous generation of products, coupled with the recent Iuni U3 and 2K screen mobile phone price of a broken ice, cleaning up the price barrier, but also for 2K screen into the mainstream consumer vision, and then to achieve universal paved on a more flat road. Perhaps in the next few years, the discussion of the 2K screen will not stop. Step back 10,000, hardware performance will always be the core of smart phone development of the road, the screen is no exception. Those who cling to the 1080P level, and preach the 2K screen is not necessary for many people are some "sour grapes" mentality. Can be sure that the latest in the next year, the entire industry will be large-scale input 2K screen popularization. Technology is changing, only change is the eternal theme.